Fashion, media, and celebrity culture wield significant influence on societal views of gender, beauty standards, and self-presentation. Magazines, particularly the acclaimed Vogue, serve not just as mirrors to society but also as influencers of fashion, beauty, and femininity discourses. By spotlighting influential figures and icons, Vogue both encapsulates the cultural zeitgeist and reinforces gendered norms and pressures.This research delves into Vogue's impact on representations of gender and self presentation. focusing on its iconic front covers. The study investigates how Vogue has historically influenced women's representation and, by extension, consumer behaviour and self-image.The study is anchored by theories of feminine discourse, intersectionality, neoliberal feminism, and femininity. It adopts a critical visual analysis, utilizing techniques like visual ethnography and semiotics to decode the narratives on Vogue's covers. In utilizing interpretative critical visual analysis, this research seeks a deeper understanding of the nexus between gender, celebrity, and fashion, highlighting media's pivotal role in crafting societal norms.
| Date of Award | 1 Oct 2023 |
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| Original language | English |
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| Awarding Institution | - University Of Strathclyde
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| Sponsors | University of Strathclyde |
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