Summary: The aim of this study is to explore the factors influencing adoption of IoT at an organisational level in the context of sustainable commercial real estate (CRE). By addressing three research objectives, driving forces across perceived value, regulation and stakeholder pressures are identified and confirmed to positively influence adoption intent of IoT.Purpose: The adoption of IoT technologies is a highly pertinent topic as society moves towards rising levels of digitization. Whilst this has been the focus of a scattering of consumer-level (B2C) adoption research in the past, there is a scarcity of exploration under the from the B2B marketing subject area. This exploratory research, based on the EDI Adoption Intent framework, intends to collate a set of significant factors which positively or negatively influence a firm’s adoption intent of IoT, particularly for the application of optimising building energy consumption.Design, Methodology & Approach: This research undertakes a quantitative approach by presenting a survey to managerial decision-makers within firms who are responsible for operational management of commercial real estate. This output is analysed by Partial Least Squares Structural Equation Modelling (PLS-SEM).Findings: It is found that at a firm level, perceived value has a positive influence on adoption intent, however the sub-constructs appear closely interlinked and are not differentiated by respondents. Institutional pressures from key stakeholders such as employees, customers, suppliers, and competitors exhibit positive influence on adoption intent. Regulatory pressures also have positive influence on adoption intent, however, are detrimental to the Perceived Value of undertaking such activity.
| Date of Award | 17 May 2023 |
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| Original language | English |
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| Awarding Institution | - University Of Strathclyde
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| Sponsors | University of Strathclyde |
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| Supervisor | Maria Karampela (Supervisor) & Amin Nazifi (Supervisor) |
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