Investigating the impact of strategic brand management on export performance in the B2B context

Student thesis: Doctoral Thesis

Date of Award11 May 2018
Original languageEnglish
Awarding Institution
  • University Of Strathclyde
SponsorsUniversity of Strathclyde & ESRC (Economic and Social Research Council)
SupervisorSpiros Gounaris (Supervisor) & Alan Wilson (Supervisor)

Cite this

Links

'