Investigating the impact of strategic brand management on export performance in the B2B context

  • Keith Lawrie Pyper

Student thesis: Doctoral Thesis

Abstract

Date of Award1 Oct 2017
LanguageEnglish
Awarding Institution
  • University Of Strathclyde
SponsorsUniversity of Strathclyde & ESRC (Economic and Social Research Council)
SupervisorSpiros Gounaris (Supervisor) & Alan Wilson (Supervisor)

Cite this