Zimbabwean non-uptake of protective point-of-sale behaviours: is this a risk homeostasis response?

Alfred Musarurwa, Karen Renaud, Tim Schürmann

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Abstract

In a world which is increasingly relying on debit and credit cards to effect transactions, people are entering PINs in a wide range of situations and contexts. We all know we ought to shield PIN entry, and check for skimmers if we are using magnetic stripe cards. Yet previous studies have found that a minority of card users shield their PINs at Points of Sale (PoS). Previous studies into the incidence of PIN shielding have taken place in Europe, with stable currencies and relative wealth.
Zimbabwe, in 2019, presented us with a unique opportunity to carry out a replication study that is essentially a "natural experiment" i.e. we can study behaviours in interesting contexts which happen by chance, not by design. The context of interest is one where the country’s currency is devaluing steeply, and creating a great deal of uncertainty and hardship. This occurred because Zim- babwe introduced a number of currency reforms in a short period of time. Protection Motivation Theory (PMT) suggests that people engage in a calculus based on their threat and coping appraisals. The devaluing currency ought to heighten threat appraisals (loss being much harder to bear) and the protective action's cost is rela- tively low (using a hand to shield a PIN). We ought, therefore, to see a higher incidence of protective behaviours in Zimbabwe.
Our observation and interview study surprisingly found lower levels of PIN shielding at Points of Sale (PoS) than in previous European studies. We also found that those participants who did not take protective behaviours tended to know how to recover from card fraud.
The low incidence we observed contradicted our PMT-based predictions. A possible explanation is that we are observing a risk homeostasis response, which suggests that having a "safety net" (being able to get your money back) might m
Original languageEnglish
Title of host publicationProceedings of the 35th IEEE/ACM International Conference on Automated Software Engineering Workshops
Place of PublicationNew York, NY, USA
Number of pages6
DOIs
Publication statusPublished - 22 Jan 2021
Event35th IEEE/ACM International Conference on Automated Software Engineering Workshops (ASEW) - Online
Duration: 21 Sept 202021 Sept 2020
https://ieeexplore.ieee.org/xpl/conhome/9319272/proceeding

Publication series

NameASE '20
PublisherACM

Conference

Conference35th IEEE/ACM International Conference on Automated Software Engineering Workshops (ASEW)
Abbreviated titleASEQ 2020
Period21/09/2021/09/20
Internet address

Keywords

  • non-uptake
  • protective point-of-sale behaviours
  • homeostasis response

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