You have email, what happens next? Tracking the eyes for genre

Malcolm Clark, Ian Ruthven, Partick O'Brian Holt, Dawei Song, Stuart Watt

Research output: Contribution to journalArticle

6 Citations (Scopus)

Abstract

This paper reports on an approach to the analysis of form (layout and formatting) during genre recognition recorded using eye tracking. The researchers focused on eight different types of e-mail, such as calls for papers, newsletters and spam, which were chosen to represent different genres. The study involved the collection of oculographic behavior data based on the scanpath duration and scanpath length based metric, to highlight the ways in which people view the features of genres. We found that genre analysis based on purpose and form (layout features, etc.) was an effective means of identifying the characteristics of these e-mails.
The research, carried out on a group of 24 participants, highlighted their interaction and interpretation of the e-mail texts and the visual cues or features perceived. In addition, the ocular strategies of scanning and skimming, they employed for the processing of the texts by block, genre and representation were evaluated.
LanguageEnglish
Pages175-198
Number of pages24
JournalInformation Processing and Management
Volume50
Issue number1
Early online date28 Sep 2013
DOIs
Publication statusPublished - 31 Jan 2014

Fingerprint

Electronic mail
genre
Scanning
e-mail
Processing
layout
formatting
interpretation
interaction
Group
Layout

Keywords

  • eyetracking
  • email
  • scanpaths
  • information retrieval
  • information seeking behaviour
  • HCI
  • human-computer interaction

Cite this

Clark, Malcolm ; Ruthven, Ian ; O'Brian Holt, Partick ; Song, Dawei ; Watt, Stuart. / You have email, what happens next? Tracking the eyes for genre. In: Information Processing and Management. 2014 ; Vol. 50, No. 1. pp. 175-198.
@article{12040619ca7c4a758f61f802740db253,
title = "You have email, what happens next? Tracking the eyes for genre",
abstract = "This paper reports on an approach to the analysis of form (layout and formatting) during genre recognition recorded using eye tracking. The researchers focused on eight different types of e-mail, such as calls for papers, newsletters and spam, which were chosen to represent different genres. The study involved the collection of oculographic behavior data based on the scanpath duration and scanpath length based metric, to highlight the ways in which people view the features of genres. We found that genre analysis based on purpose and form (layout features, etc.) was an effective means of identifying the characteristics of these e-mails.The research, carried out on a group of 24 participants, highlighted their interaction and interpretation of the e-mail texts and the visual cues or features perceived. In addition, the ocular strategies of scanning and skimming, they employed for the processing of the texts by block, genre and representation were evaluated.",
keywords = "eyetracking, email, scanpaths, information retrieval, information seeking behaviour, HCI, human-computer interaction",
author = "Malcolm Clark and Ian Ruthven and {O'Brian Holt}, Partick and Dawei Song and Stuart Watt",
year = "2014",
month = "1",
day = "31",
doi = "10.1016/j.ipm.2013.08.005",
language = "English",
volume = "50",
pages = "175--198",
journal = "Information Processing and Management",
issn = "0306-4573",
number = "1",

}

You have email, what happens next? Tracking the eyes for genre. / Clark, Malcolm; Ruthven, Ian; O'Brian Holt, Partick; Song, Dawei; Watt, Stuart.

In: Information Processing and Management, Vol. 50, No. 1, 31.01.2014, p. 175-198.

Research output: Contribution to journalArticle

TY - JOUR

T1 - You have email, what happens next? Tracking the eyes for genre

AU - Clark, Malcolm

AU - Ruthven, Ian

AU - O'Brian Holt, Partick

AU - Song, Dawei

AU - Watt, Stuart

PY - 2014/1/31

Y1 - 2014/1/31

N2 - This paper reports on an approach to the analysis of form (layout and formatting) during genre recognition recorded using eye tracking. The researchers focused on eight different types of e-mail, such as calls for papers, newsletters and spam, which were chosen to represent different genres. The study involved the collection of oculographic behavior data based on the scanpath duration and scanpath length based metric, to highlight the ways in which people view the features of genres. We found that genre analysis based on purpose and form (layout features, etc.) was an effective means of identifying the characteristics of these e-mails.The research, carried out on a group of 24 participants, highlighted their interaction and interpretation of the e-mail texts and the visual cues or features perceived. In addition, the ocular strategies of scanning and skimming, they employed for the processing of the texts by block, genre and representation were evaluated.

AB - This paper reports on an approach to the analysis of form (layout and formatting) during genre recognition recorded using eye tracking. The researchers focused on eight different types of e-mail, such as calls for papers, newsletters and spam, which were chosen to represent different genres. The study involved the collection of oculographic behavior data based on the scanpath duration and scanpath length based metric, to highlight the ways in which people view the features of genres. We found that genre analysis based on purpose and form (layout features, etc.) was an effective means of identifying the characteristics of these e-mails.The research, carried out on a group of 24 participants, highlighted their interaction and interpretation of the e-mail texts and the visual cues or features perceived. In addition, the ocular strategies of scanning and skimming, they employed for the processing of the texts by block, genre and representation were evaluated.

KW - eyetracking

KW - email

KW - scanpaths

KW - information retrieval

KW - information seeking behaviour

KW - HCI

KW - human-computer interaction

UR - http://www.journals.elsevier.com/information-processing-and-management

U2 - 10.1016/j.ipm.2013.08.005

DO - 10.1016/j.ipm.2013.08.005

M3 - Article

VL - 50

SP - 175

EP - 198

JO - Information Processing and Management

T2 - Information Processing and Management

JF - Information Processing and Management

SN - 0306-4573

IS - 1

ER -