Working consumer as co-creators of the brand identity and the brand community identity

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 23 Jul 2016
Event	World Marketing Congress - IESEG School of Management, Paris, France Duration: 19 Jul 2016 → 23 Jul 2016

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@conference{ae8c3455443f4366a993ab5bc97a6ac1,

title = "Working consumer as co-creators of the brand identity and the brand community identity",

keywords = "brand identity, brand community",

author = "Iain Black and Cleopatra Veloutsou",

year = "2016",

month = jul,

day = "23",

language = "English",

note = "World Marketing Congress ; Conference date: 19-07-2016 Through 23-07-2016",

}