Wine branding:developing a framework for the Cyprus wine industry

S.J. Paliwoda, D. Vrontis

Research output: Contribution to conferencePaperpeer-review

Abstract

This conference covered the branding of the wine industry in Cyrpus.
Original languageEnglish
Publication statusPublished - 2008
EventGlobal Business and Technology Association, GBATA Conference - Madrid, Spain
Duration: 1 Jan 1900 → …

Conference

ConferenceGlobal Business and Technology Association, GBATA Conference
CityMadrid, Spain
Period1/01/00 → …

Keywords

  • international business
  • branding
  • wine industry
  • cyprus

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