| Original language | English |
|---|---|
| Journal | Harvard Business Review |
| Issue number | January-February 2015 |
| Publication status | Published - 1 Jan 2015 |
Keywords
- social identity
- customers
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Why your customers' social identities matter
- Guy Champniss*
- , Hugh N. Wilson
- , Emma K. Macdonald
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
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