Why your customers' social identities matter

Original language	English
Journal	Harvard Business Review
Issue number	January-February 2015
Publication status	Published - 1 Jan 2015

Keywords

• social identity
• customers

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Champniss, G., Wilson, H. N., & Macdonald, E. K. (2015). Why your customers' social identities matter. Harvard Business Review, (January-February 2015).

Champniss, Guy ; Wilson, Hugh N. ; Macdonald, Emma K. / Why your customers' social identities matter. In: Harvard Business Review. 2015 ; No. January-February 2015.

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title = "Why your customers' social identities matter",

keywords = "social identity, customers",

author = "Guy Champniss and Wilson, {Hugh N.} and Macdonald, {Emma K.}",

year = "2015",

month = jan,

day = "1",

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number = "January-February 2015",

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Champniss, G, Wilson, HN & Macdonald, EK 2015, 'Why your customers' social identities matter', Harvard Business Review, no. January-February 2015.

Why your customers' social identities matter. / Champniss, Guy; Wilson, Hugh N.; Macdonald, Emma K.
In: Harvard Business Review, No. January-February 2015, 01.01.2015.

Research output: Contribution to journal › Article › peer-review

TY - JOUR

T1 - Why your customers' social identities matter

AU - Champniss, Guy

AU - Wilson, Hugh N.

AU - Macdonald, Emma K.

PY - 2015/1/1

Y1 - 2015/1/1

KW - social identity

KW - customers

M3 - Article

AN - SCOPUS:84922513294

SN - 0017-8012

JO - Harvard Business Review

JF - Harvard Business Review

IS - January-February 2015

ER -

Champniss G, Wilson HN, Macdonald EK. Why your customers' social identities matter. Harvard Business Review. 2015 Jan 1;(January-February 2015).