Why media representations of corporations matter for public health policy: a scoping review

Heide Weishaar, Lori Dorfman, Nicholas Freudenberg, Benjamin Hawkins, Katherine Smith, Oliver Razum, Shona Hilton

Research output: Contribution to journalReview article

17 Citations (Scopus)

Abstract

Background: Media representations play a crucial role in informing public and policy opinions about the causes of, and solutions to, ill-health. This paper reviews studies analysing media coverage of non-communicable disease (NCD) debates, focusing on how the industries marketing commodities that increase NCD risk are represented. Methods: A scoping review identified 61 studies providing information on media representations of NCD risks, NCD policies and tobacco, alcohol, processed food and soft drinks industries. The data were narratively synthesized to describe the sample, media depictions of industries, and corporate and public health attempts to frame the media debates. Results: The findings indicate that: (i) the limited research that has been undertaken is dominated by a focus on tobacco; (ii) comparative research across industries/risk-factors is particularly lacking; and (iii) coverage tends to be dominated by two contrasting frames and focuses either on individual responsibilities ('market justice' frames, often promoted by commercial stakeholders) or on the need for population-level interventions ('social justice' frames, frequently advanced by public health advocates). Conclusions: Establishing the underlying frameworks is crucial for the analysis of media representation of corporations, as they reflect the strategies that respective actors use to influence public health debates and decision making. The potential utility of media research lies in the insights that it can provide for public health policy advocates about successful framing of public health messages and strategies to counter frames that undermine public health goals. A better understanding of current media debates is of paramount importance to improving global health.

LanguageEnglish
Article number899
Number of pages11
JournalBMC Public Health
Volume16
Issue number1
DOIs
Publication statusPublished - 30 Aug 2016

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Public Policy
Health Policy
Public Health
Industry
Social Justice
Tobacco
Research
Carbonated Beverages
Public Opinion
Marketing
Decision Making
Alcohols
Food
Health
Population

Keywords

  • corporations
  • framing
  • media analysis
  • non-communicable diseases
  • public health
  • health policy

Cite this

Weishaar, H., Dorfman, L., Freudenberg, N., Hawkins, B., Smith, K., Razum, O., & Hilton, S. (2016). Why media representations of corporations matter for public health policy: a scoping review. BMC Public Health, 16(1), [899]. https://doi.org/10.1186/s12889-016-3594-8
Weishaar, Heide ; Dorfman, Lori ; Freudenberg, Nicholas ; Hawkins, Benjamin ; Smith, Katherine ; Razum, Oliver ; Hilton, Shona. / Why media representations of corporations matter for public health policy : a scoping review. In: BMC Public Health. 2016 ; Vol. 16, No. 1.
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Weishaar, H, Dorfman, L, Freudenberg, N, Hawkins, B, Smith, K, Razum, O & Hilton, S 2016, 'Why media representations of corporations matter for public health policy: a scoping review' BMC Public Health, vol. 16, no. 1, 899. https://doi.org/10.1186/s12889-016-3594-8

Why media representations of corporations matter for public health policy : a scoping review. / Weishaar, Heide; Dorfman, Lori; Freudenberg, Nicholas; Hawkins, Benjamin; Smith, Katherine; Razum, Oliver; Hilton, Shona.

In: BMC Public Health, Vol. 16, No. 1, 899, 30.08.2016.

Research output: Contribution to journalReview article

TY - JOUR

T1 - Why media representations of corporations matter for public health policy

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AU - Weishaar, Heide

AU - Dorfman, Lori

AU - Freudenberg, Nicholas

AU - Hawkins, Benjamin

AU - Smith, Katherine

AU - Razum, Oliver

AU - Hilton, Shona

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Y1 - 2016/8/30

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AB - Background: Media representations play a crucial role in informing public and policy opinions about the causes of, and solutions to, ill-health. This paper reviews studies analysing media coverage of non-communicable disease (NCD) debates, focusing on how the industries marketing commodities that increase NCD risk are represented. Methods: A scoping review identified 61 studies providing information on media representations of NCD risks, NCD policies and tobacco, alcohol, processed food and soft drinks industries. The data were narratively synthesized to describe the sample, media depictions of industries, and corporate and public health attempts to frame the media debates. Results: The findings indicate that: (i) the limited research that has been undertaken is dominated by a focus on tobacco; (ii) comparative research across industries/risk-factors is particularly lacking; and (iii) coverage tends to be dominated by two contrasting frames and focuses either on individual responsibilities ('market justice' frames, often promoted by commercial stakeholders) or on the need for population-level interventions ('social justice' frames, frequently advanced by public health advocates). Conclusions: Establishing the underlying frameworks is crucial for the analysis of media representation of corporations, as they reflect the strategies that respective actors use to influence public health debates and decision making. The potential utility of media research lies in the insights that it can provide for public health policy advocates about successful framing of public health messages and strategies to counter frames that undermine public health goals. A better understanding of current media debates is of paramount importance to improving global health.

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KW - framing

KW - media analysis

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KW - public health

KW - health policy

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