Why context matters: the influence of embeddedness in multiple communities

Tobias Pret, Sara Carter

Research output: Contribution to conferencePaper


Embeddedness in a context provides entrepreneurs with opportunities and set boundaries to their actions. However, little is known about how and why multiple contexts and their associated logics of practice affect entrepreneurs. We address this research gap by exploring the lived experiences of 10 cultural entrepreneurs based in rural communities.
Original languageEnglish
Number of pages40
Publication statusAccepted/In press - 17 Mar 2016
EventAcademy of Management Meeting - California, Anaheim, United States
Duration: 5 Aug 20169 Aug 2016


ConferenceAcademy of Management Meeting
CountryUnited States


  • Bourdieu
  • context
  • creative community
  • rural community
  • logics of practice
  • cultural entrepreneurs

Research Output

The importance of 'fitting in': collaboration and social value creation in response to community norms and expectations

Pret, T. & Carter, S., 14 Aug 2017, In : Entrepreneurship and Regional Development. 29, 7-8, p. 639-667 28 p.

Research output: Contribution to journalArticle

Open Access
  • 16 Citations (Scopus)
    7 Downloads (Pure)

    Cite this

    Pret, T., & Carter, S. (Accepted/In press). Why context matters: the influence of embeddedness in multiple communities. Paper presented at Academy of Management Meeting, Anaheim, United States.