Why colour matters: the importance of colour in corporate visual identity

N. Hynes

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2007
Event36th EMAC Annual Conference 2007 - Reykjavik University, Reykjavik, Iceland
Duration: 22 May 200725 May 2007
http://www.emac-online.org/r/default.asp?iId=FMLGJL

Conference

Conference36th EMAC Annual Conference 2007
Abbreviated titleEMAC
CountryIceland
CityReykjavik
Period22/05/0725/05/07
OtherFlexible Marketing in an Unpredictable World
Internet address

Cite this

Hynes, N. (2007). Why colour matters: the importance of colour in corporate visual identity. Paper presented at 36th EMAC Annual Conference 2007, Reykjavik, Iceland.