Why colour matters: the importance of colour in corporate visual identity

Original language	English
Journal	Journal of Brand Management
Publication status	Published - 2008

Keywords

• colour
• brand
• logo
• marketing

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Hynes, N. (2008). Why colour matters: the importance of colour in corporate visual identity. Journal of Brand Management.

Hynes, N. / Why colour matters: the importance of colour in corporate visual identity. In: Journal of Brand Management. 2008.

@article{2e521f3d4887497bbef7b74543112544,

title = "Why colour matters: the importance of colour in corporate visual identity",

keywords = "colour, brand, logo, marketing",

author = "N. Hynes",

note = "Also presented at European Marketing Academy Conference (EMAC), 2008 AHR - Are these title one and the same: http://dx.doi.org/10.1057/bm.2008.5",

year = "2008",

language = "English",

journal = "Journal of Brand Management",

publisher = "Palgrave Macmillan Ltd.",

}

Hynes, N 2008, 'Why colour matters: the importance of colour in corporate visual identity', Journal of Brand Management.

Why colour matters: the importance of colour in corporate visual identity. / Hynes, N.
In: Journal of Brand Management, 2008.

Research output: Contribution to journal › Article › peer-review

TY - JOUR

T1 - Why colour matters: the importance of colour in corporate visual identity

AU - Hynes, N.

N1 - Also presented at European Marketing Academy Conference (EMAC), 2008 AHR - Are these title one and the same: http://dx.doi.org/10.1057/bm.2008.5

PY - 2008

Y1 - 2008

KW - colour

KW - brand

KW - logo

KW - marketing

M3 - Article

JO - Journal of Brand Management

JF - Journal of Brand Management

ER -

Hynes N. Why colour matters: the importance of colour in corporate visual identity. Journal of Brand Management. 2008.