Why colour matters: the importance of colour in corporate visual identity

N. Hynes

Why colour matters: the importance of colour in corporate visual identity

N. Hynes

Marketing

Research output: Contribution to journal › Article › peer-review

Abstract

To be ascertained.

Original language	English
Journal	Journal of Brand Management
Publication status	Published - 2008

Keywords

colour
brand
logo
marketing

Cite this

@article{2e521f3d4887497bbef7b74543112544,

title = "Why colour matters: the importance of colour in corporate visual identity",

abstract = "To be ascertained.",

keywords = "colour, brand, logo, marketing",

author = "N. Hynes",

note = "Also presented at European Marketing Academy Conference (EMAC), 2008 AHR - Are these title one and the same: http://dx.doi.org/10.1057/bm.2008.5",

year = "2008",

language = "English",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "Palgrave Macmillan Ltd.",

}

TY - JOUR

T1 - Why colour matters: the importance of colour in corporate visual identity

AU - Hynes, N.

N1 - Also presented at European Marketing Academy Conference (EMAC), 2008 AHR - Are these title one and the same: http://dx.doi.org/10.1057/bm.2008.5

PY - 2008

Y1 - 2008

N2 - To be ascertained.

AB - To be ascertained.

KW - colour

KW - brand

KW - logo

KW - marketing

M3 - Article

SN - 1350-231X

JO - Journal of Brand Management

JF - Journal of Brand Management

ER -