Wholesaler strategy in response to channel restructuring: an empirical examination of the UK fresh produce wholesale sector

Susan A. Shaw; Juliette Gibbs

doi:10.1300/J049v06n01_03

Wholesaler strategy in response to channel restructuring: an empirical examination of the UK fresh produce wholesale sector

Susan A. Shaw, Juliette Gibbs

Marketing

Research output: Contribution to journal › Article › peer-review

5 Citations (Scopus)

Abstract

The paper examines the strategies pursued by market wholesalers in the face of major changes in external operating conditions. It concludes that more recent theoretical approaches to strategic analysis which emphasise capabilities and resource base provide better explanations of observed behaviour than approaches which define typologies of generic strategies.

Original language	English
Pages (from-to)	35-53
Number of pages	19
Journal	Journal of Marketing Channels
Volume	6
Issue number	1
DOIs	https://doi.org/10.1300/J049v06n01_03
Publication status	Published - 1997

Keywords

channels
wholesalers
fresh produce

Access to Document

10.1300/J049v06n01_03

Cite this

@article{d3c2ce062e4d4409bae32a47eb9a6a60,

title = "Wholesaler strategy in response to channel restructuring: an empirical examination of the UK fresh produce wholesale sector",

abstract = "The paper examines the strategies pursued by market wholesalers in the face of major changes in external operating conditions. It concludes that more recent theoretical approaches to strategic analysis which emphasise capabilities and resource base provide better explanations of observed behaviour than approaches which define typologies of generic strategies.",

keywords = "channels, wholesalers, fresh produce",

author = "Shaw, {Susan A.} and Juliette Gibbs",

year = "1997",

doi = "10.1300/J049v06n01_03",

language = "English",

volume = "6",

pages = "35--53",

journal = "Journal of Marketing Channels",

issn = "1540-7029",

number = "1",

}

TY - JOUR

T1 - Wholesaler strategy in response to channel restructuring

T2 - an empirical examination of the UK fresh produce wholesale sector

AU - Shaw, Susan A.

AU - Gibbs, Juliette

PY - 1997

Y1 - 1997

N2 - The paper examines the strategies pursued by market wholesalers in the face of major changes in external operating conditions. It concludes that more recent theoretical approaches to strategic analysis which emphasise capabilities and resource base provide better explanations of observed behaviour than approaches which define typologies of generic strategies.

AB - The paper examines the strategies pursued by market wholesalers in the face of major changes in external operating conditions. It concludes that more recent theoretical approaches to strategic analysis which emphasise capabilities and resource base provide better explanations of observed behaviour than approaches which define typologies of generic strategies.

KW - channels

KW - wholesalers

KW - fresh produce

U2 - 10.1300/J049v06n01_03

DO - 10.1300/J049v06n01_03

M3 - Article

SN - 1540-7029

VL - 6

SP - 35

EP - 53

JO - Journal of Marketing Channels

JF - Journal of Marketing Channels

IS - 1

ER -

Wholesaler strategy in response to channel restructuring: an empirical examination of the UK fresh produce wholesale sector

Abstract

Keywords

Access to Document

Fingerprint

Cite this