Whither Scotland's tourist industry?

John Heeley, Brian Ashcroft (Editor)

Research output: Contribution to journalArticle

Abstract

The purpose of this paper is to review recent market trends: it concludes that a generally disappointing market performance during the 1984-88 period necessitates a more vigorous and concerted approach to the future marketing and development of Scottish tourism products.
LanguageEnglish
Pages74-78
Number of pages5
JournalQuarterly Economic Commentary
Volume15
Issue number2
Publication statusPublished - 1 Dec 1989

Fingerprint

Market performance
Tourism product
Tourists
Marketing
Industry
Scotland

Keywords

  • Scottish tourism
  • Scottish economy
  • tourism industry

Cite this

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abstract = "The purpose of this paper is to review recent market trends: it concludes that a generally disappointing market performance during the 1984-88 period necessitates a more vigorous and concerted approach to the future marketing and development of Scottish tourism products.",
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Whither Scotland's tourist industry? / Heeley, John; Ashcroft, Brian (Editor).

In: Quarterly Economic Commentary, Vol. 15, No. 2, 01.12.1989, p. 74-78.

Research output: Contribution to journalArticle

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