Whither Scotland's tourist industry?

John Heeley, Brian Ashcroft (Editor)

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Abstract

The purpose of this paper is to review recent market trends: it concludes that a generally disappointing market performance during the 1984-88 period necessitates a more vigorous and concerted approach to the future marketing and development of Scottish tourism products.
Original languageEnglish
Pages (from-to)74-78
Number of pages5
JournalQuarterly Economic Commentary
Volume15
Issue number2
Publication statusPublished - 1 Dec 1989

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Keywords

  • Scottish tourism
  • Scottish economy
  • tourism industry

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