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When ugly meets ugly: 'ugly bundling' improves the attractiveness of imperfect produce

Research output: Contribution to conference › Presentation/Speech › peer-review

Original languageEnglish
Publication statusPublished - 4 Dec 2024
EventAustralian & New Zealand Marketing Academy - Hobart, Tasmania, Australia, Hobart, Australia
Duration: 2 Dec 2024 → 4 Dec 2024
Conference number: 2024

Conference

ConferenceAustralian & New Zealand Marketing Academy
Abbreviated titleANZMAC
Country/TerritoryAustralia
CityHobart
Period2/12/24 → 4/12/24

Keywords

  • produce
  • imperfections

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