When ugly meets ugly: 'ugly bundling' improves the attractiveness of imperfect produce

Original language	English
Publication status	Published - 20 Jun 2024
Event	International Food Marketing Research Symposium - Duration: 18 Jun 2024 → 20 Jun 2024

Conference

Conference	International Food Marketing Research Symposium
Abbreviated title	IFMRS
Period	18/06/24 → 20/06/24

Keywords

• produce
• imperfections

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Kim, H., Manimont, G., & Memery, J. (2024). When ugly meets ugly: 'ugly bundling' improves the attractiveness of imperfect produce. International Food Marketing Research Symposium.

Kim, Hyoje ; Manimont, Guljira ; Memery, Juliet. / When ugly meets ugly : 'ugly bundling' improves the attractiveness of imperfect produce. International Food Marketing Research Symposium.

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title = "When ugly meets ugly: 'ugly bundling' improves the attractiveness of imperfect produce",

keywords = "produce, imperfections",

author = "Hyoje Kim and Guljira Manimont and Juliet Memery",

year = "2024",

month = jun,

day = "20",

language = "English",

note = "International Food Marketing Research Symposium, IFMRS ; Conference date: 18-06-2024 Through 20-06-2024",

}

Kim, H, Manimont, G & Memery, J 2024, 'When ugly meets ugly: 'ugly bundling' improves the attractiveness of imperfect produce', International Food Marketing Research Symposium, 18/06/24 - 20/06/24.

When ugly meets ugly: 'ugly bundling' improves the attractiveness of imperfect produce. / Kim, Hyoje; Manimont, Guljira; Memery, Juliet.
2024. International Food Marketing Research Symposium.

Research output: Contribution to conference › Presentation/Speech › peer-review

TY - CONF

T1 - When ugly meets ugly

T2 - International Food Marketing Research Symposium

AU - Kim, Hyoje

AU - Manimont, Guljira

AU - Memery, Juliet

PY - 2024/6/20

Y1 - 2024/6/20

KW - produce

KW - imperfections

M3 - Presentation/Speech

Y2 - 18 June 2024 through 20 June 2024

ER -

Kim H, Manimont G, Memery J. When ugly meets ugly: 'ugly bundling' improves the attractiveness of imperfect produce. 2024. International Food Marketing Research Symposium.