When ugly meets ugly: 'ugly bundling' improves the attractiveness of imperfect produce

Original language	English
Publication status	Published - 4 Dec 2024
Event	Australian & New Zealand Marketing Academy - Hobart, Tasmania, Australia, Hobart, Australia Duration: 2 Dec 2024 → 4 Dec 2024 Conference number: 2024

Conference

Conference	Australian & New Zealand Marketing Academy
Abbreviated title	ANZMAC
Country/Territory	Australia
City	Hobart
Period	2/12/24 → 4/12/24

Keywords

• produce
• imperfections

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Kim, H., Manimont, G., & Memery, J. (2024). When ugly meets ugly: 'ugly bundling' improves the attractiveness of imperfect produce. Australian & New Zealand Marketing Academy, Hobart, Australia.

Kim, Hyoje ; Manimont, Guljira ; Memery, Juliet. / When ugly meets ugly : 'ugly bundling' improves the attractiveness of imperfect produce. Australian & New Zealand Marketing Academy, Hobart, Australia.

@conference{168cad9bd50842598ded28579b3f31db,

title = "When ugly meets ugly: 'ugly bundling' improves the attractiveness of imperfect produce",

keywords = "produce, imperfections",

author = "Hyoje Kim and Guljira Manimont and Juliet Memery",

year = "2024",

month = dec,

day = "4",

language = "English",

note = "Australian & New Zealand Marketing Academy, ANZMAC ; Conference date: 02-12-2024 Through 04-12-2024",

}

Kim, H, Manimont, G & Memery, J 2024, 'When ugly meets ugly: 'ugly bundling' improves the attractiveness of imperfect produce', Australian & New Zealand Marketing Academy, Hobart, Australia, 2/12/24 - 4/12/24.

When ugly meets ugly: 'ugly bundling' improves the attractiveness of imperfect produce. / Kim, Hyoje; Manimont, Guljira; Memery, Juliet.
2024. Australian & New Zealand Marketing Academy, Hobart, Australia.

Research output: Contribution to conference › Presentation/Speech › peer-review

TY - CONF

T1 - When ugly meets ugly

T2 - Australian & New Zealand Marketing Academy

AU - Kim, Hyoje

AU - Manimont, Guljira

AU - Memery, Juliet

N1 - Conference code: 2024

PY - 2024/12/4

Y1 - 2024/12/4

KW - produce

KW - imperfections

M3 - Presentation/Speech

Y2 - 2 December 2024 through 4 December 2024

ER -

Kim H, Manimont G, Memery J. When ugly meets ugly: 'ugly bundling' improves the attractiveness of imperfect produce. 2024. Australian & New Zealand Marketing Academy, Hobart, Australia.