When opposites attract: incorporating trait complementarity into the measurement of self-brand personality alignment

Maria Karampela, Angela Tregear, Jake Ansell

Marketing

Research output: Contribution to journal › Article › peer-review

1 results

Finished
An investigation of patterns of self-brand personality alignment (PhD Research Funding Award: Principal's Career Development Scholarship, University of Edinburgh)
Karampela, M. (Academic)
5/09/11 → 31/08/14
Project: Projects from Previous Employment