When opposites attract? Exploring the existence of complementarity in self-brand congruence processes

Maria Karampela, Angela Tregear, Jonathan Ansell, Susan Dunnett

Research output: Contribution to journalArticlepeer-review

13 Citations (Scopus)
307 Downloads (Pure)

Fingerprint

Dive into the research topics of 'When opposites attract? Exploring the existence of complementarity in self-brand congruence processes'. Together they form a unique fingerprint.

Psychology