Abstract
| Language | English |
|---|---|
| Title of host publication | NA - Advances in Consumer Research Volume 40 |
| Editors | Zeynep Gürhan-Canli, Cele Otnes, Rui (Juliet) Zhu |
| Place of Publication | Duluth, MN |
| Pages | 357-362 |
| Number of pages | 6 |
| Volume | 40 |
| Publication status | Published - 2012 |
| Event | ACR 2013: Making a Difference. The 40th Annual North American Association of Consumer Research Conference - Chicago, United States Duration: 3 Oct 2012 → 6 Oct 2012 |
Publication series
| Name | NA - Advances in Consumer Research |
|---|---|
| Publisher | Association for Consumer Research |
| ISSN (Print) | 0098-9258 |
Conference
| Conference | ACR 2013: Making a Difference. The 40th Annual North American Association of Consumer Research Conference |
|---|---|
| Country | United States |
| City | Chicago |
| Period | 3/10/12 → 6/10/12 |
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Keywords
- motherhood
- consumer behaviour
- anti-consumption
- difficult pregnancy
Cite this
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When motherhood is too hard to face : anti-consumption in difficult pregnancy. / Tonner, Andrea.
NA - Advances in Consumer Research Volume 40. ed. / Zeynep Gürhan-Canli; Cele Otnes; Rui (Juliet) Zhu. Vol. 40 Duluth, MN, 2012. p. 357-362 (NA - Advances in Consumer Research).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution book
TY - GEN
T1 - When motherhood is too hard to face
T2 - anti-consumption in difficult pregnancy
AU - Tonner, Andrea
PY - 2012
Y1 - 2012
N2 - This paper presents a narrative study of pregnancy, considering anti-consumption as instrumental to liminal identity. Focussed upon pregnancies at odds with motherhood ideals it finds that avoiding consumption is central to managing women's resultant 'othered' state and therefore that anti-consumption must be considered within conceptualisations of liminal consumption.
AB - This paper presents a narrative study of pregnancy, considering anti-consumption as instrumental to liminal identity. Focussed upon pregnancies at odds with motherhood ideals it finds that avoiding consumption is central to managing women's resultant 'othered' state and therefore that anti-consumption must be considered within conceptualisations of liminal consumption.
KW - motherhood
KW - consumer behaviour
KW - anti-consumption
KW - difficult pregnancy
UR - http://www.acrwebsite.org/web/conferences/proceedings.aspx
M3 - Conference contribution book
VL - 40
T3 - NA - Advances in Consumer Research
SP - 357
EP - 362
BT - NA - Advances in Consumer Research Volume 40
A2 - Gürhan-Canli, Zeynep
A2 - Otnes, Cele
A2 - Zhu, Rui (Juliet)
CY - Duluth, MN
ER -