When motherhood is too hard to face: anti-consumption in difficult pregnancy

Andrea Tonner

When motherhood is too hard to face: anti-consumption in difficult pregnancy

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution book

Abstract

This paper presents a narrative study of pregnancy, considering anti-consumption as instrumental to liminal identity. Focussed upon pregnancies at odds with motherhood ideals it finds that avoiding consumption is central to managing women's resultant 'othered' state and therefore that anti-consumption must be considered within conceptualisations of liminal consumption.

Original language	English
Title of host publication	NA - Advances in Consumer Research Volume 40
Editors	Zeynep Gürhan-Canli, Cele Otnes, Rui (Juliet) Zhu
Place of Publication	Duluth, MN
Pages	357-362
Number of pages	6
Volume	40
Publication status	Published - 2012
Event	ACR 2013: Making a Difference. The 40th Annual North American Association of Consumer Research Conference - Chicago, United States Duration: 3 Oct 2012 → 6 Oct 2012

Publication series

Name	NA - Advances in Consumer Research
Publisher	Association for Consumer Research
ISSN (Print)	0098-9258

Conference

Conference	ACR 2013: Making a Difference. The 40th Annual North American Association of Consumer Research Conference
Country	United States
City	Chicago
Period	3/10/12 → 6/10/12

Keywords

motherhood
consumer behaviour
anti-consumption
difficult pregnancy

Access to Document

http://www.acrwebsite.org/web/conferences/proceedings.aspx

1 Active

Novel Consumption Practices: the sharing economy, placemaking, and mothers servicescapes
Tonner, A.
1/10/11 → …
Project: Internally funded project

Cite this

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title = "When motherhood is too hard to face: anti-consumption in difficult pregnancy",

abstract = "This paper presents a narrative study of pregnancy, considering anti-consumption as instrumental to liminal identity. Focussed upon pregnancies at odds with motherhood ideals it finds that avoiding consumption is central to managing women's resultant 'othered' state and therefore that anti-consumption must be considered within conceptualisations of liminal consumption.",

keywords = "motherhood, consumer behaviour, anti-consumption, difficult pregnancy",

author = "Andrea Tonner",

year = "2012",

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volume = "40",

series = "NA - Advances in Consumer Research",

publisher = "Association for Consumer Research",

pages = "357--362",

editor = "G{\"u}rhan-Canli, {Zeynep } and Otnes, {Cele } and Zhu, {Rui (Juliet) }",

booktitle = "NA - Advances in Consumer Research Volume 40",

note = "ACR 2013: Making a Difference. The 40th Annual North American Association of Consumer Research Conference ; Conference date: 03-10-2012 Through 06-10-2012",

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Tonner, A 2012, When motherhood is too hard to face: anti-consumption in difficult pregnancy. in Z Gürhan-Canli, C Otnes & RJ Zhu (eds), NA - Advances in Consumer Research Volume 40. vol. 40, NA - Advances in Consumer Research, Duluth, MN, pp. 357-362, ACR 2013: Making a Difference. The 40th Annual North American Association of Consumer Research Conference, Chicago, United States, 3/10/12.

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T1 - When motherhood is too hard to face

T2 - ACR 2013: Making a Difference. The 40th Annual North American Association of Consumer Research Conference

AU - Tonner, Andrea

PY - 2012

Y1 - 2012

N2 - This paper presents a narrative study of pregnancy, considering anti-consumption as instrumental to liminal identity. Focussed upon pregnancies at odds with motherhood ideals it finds that avoiding consumption is central to managing women's resultant 'othered' state and therefore that anti-consumption must be considered within conceptualisations of liminal consumption.

AB - This paper presents a narrative study of pregnancy, considering anti-consumption as instrumental to liminal identity. Focussed upon pregnancies at odds with motherhood ideals it finds that avoiding consumption is central to managing women's resultant 'othered' state and therefore that anti-consumption must be considered within conceptualisations of liminal consumption.

KW - motherhood

KW - consumer behaviour

KW - anti-consumption

KW - difficult pregnancy

UR - http://www.acrwebsite.org/web/conferences/proceedings.aspx

M3 - Conference contribution book

VL - 40

T3 - NA - Advances in Consumer Research

SP - 357

EP - 362

BT - NA - Advances in Consumer Research Volume 40

A2 - Gürhan-Canli, Zeynep

A2 - Otnes, Cele

A2 - Zhu, Rui (Juliet)

CY - Duluth, MN

Y2 - 3 October 2012 through 6 October 2012

ER -

When motherhood is too hard to face: anti-consumption in difficult pregnancy

Abstract

Publication series

Conference

Keywords

Access to Document

Novel Consumption Practices: the sharing economy, placemaking, and mothers servicescapes

Cite this