Abstract
This paper presents a narrative study of pregnancy, considering anti-consumption as instrumental to liminal identity. Focussed upon pregnancies at odds with motherhood ideals it finds that avoiding consumption is central to managing women's resultant 'othered' state and therefore that anti-consumption must be considered within conceptualisations of liminal consumption.
| Original language | English |
|---|---|
| Title of host publication | NA - Advances in Consumer Research Volume 40 |
| Editors | Zeynep Gürhan-Canli, Cele Otnes, Rui (Juliet) Zhu |
| Place of Publication | Duluth, MN |
| Pages | 357-362 |
| Number of pages | 6 |
| Volume | 40 |
| Publication status | Published - 2012 |
| Event | ACR 2013: Making a Difference. The 40th Annual North American Association of Consumer Research Conference - Chicago, United States Duration: 3 Oct 2012 → 6 Oct 2012 |
Publication series
| Name | NA - Advances in Consumer Research |
|---|---|
| Publisher | Association for Consumer Research |
| ISSN (Print) | 0098-9258 |
Conference
| Conference | ACR 2013: Making a Difference. The 40th Annual North American Association of Consumer Research Conference |
|---|---|
| Country | United States |
| City | Chicago |
| Period | 3/10/12 → 6/10/12 |
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Keywords
- motherhood
- consumer behaviour
- anti-consumption
- difficult pregnancy
Cite this
Tonner, A. (2012). When motherhood is too hard to face: anti-consumption in difficult pregnancy. In Z. Gürhan-Canli, C. Otnes, & R. J. Zhu (Eds.), NA - Advances in Consumer Research Volume 40 (Vol. 40, pp. 357-362). (NA - Advances in Consumer Research). Duluth, MN.