When motherhood is too hard to face: anti-consumption in difficult pregnancy

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Abstract

This paper presents a narrative study of pregnancy, considering anti-consumption as instrumental to liminal identity. Focussed upon pregnancies at odds with motherhood ideals it finds that avoiding consumption is central to managing women's resultant 'othered' state and therefore that anti-consumption must be considered within conceptualisations of liminal consumption.
Original languageEnglish
Title of host publicationNA - Advances in Consumer Research Volume 40
EditorsZeynep Gürhan-Canli, Cele Otnes, Rui (Juliet) Zhu
Place of PublicationDuluth, MN
Pages357-362
Number of pages6
Volume40
Publication statusPublished - 2012
EventACR 2013: Making a Difference. The 40th Annual North American Association of Consumer Research Conference - Chicago, United States
Duration: 3 Oct 20126 Oct 2012

Publication series

NameNA - Advances in Consumer Research
PublisherAssociation for Consumer Research
ISSN (Print)0098-9258

Conference

ConferenceACR 2013: Making a Difference. The 40th Annual North American Association of Consumer Research Conference
CountryUnited States
CityChicago
Period3/10/126/10/12

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Keywords

  • motherhood
  • consumer behaviour
  • anti-consumption
  • difficult pregnancy

Cite this

Tonner, A. (2012). When motherhood is too hard to face: anti-consumption in difficult pregnancy. In Z. Gürhan-Canli, C. Otnes, & R. J. Zhu (Eds.), NA - Advances in Consumer Research Volume 40 (Vol. 40, pp. 357-362). (NA - Advances in Consumer Research). Duluth, MN.