When is a dissertation not a dissertation?

Michael Harker, June Dennis

Research output: Contribution to conferencePaper

Abstract

This paper reports and reflects on a portion of the data obtained by the ‘Undergraduate Marketing in the UK’ project commissioned by the Academy of Marketing and relates specifically to the process, pedagogy and procedures by which final year projects – most commonly, dissertations – are implemented, controlled and evaluated.

Conference

Conference47th Academy of Marketing Conference
CountryUnited Kingdom
CityBournemouth
Period7/07/1410/07/14

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earning a doctorate
marketing
academy
Marketing
Pedagogy
Undergraduate

Keywords

  • dissertation
  • marketing
  • marketing education
  • undergraduate
  • undergraduate marketing in the UK
  • academy of marketing
  • process, pedagogy and procedures
  • final year projects
  • control
  • evaluation
  • uk
  • united kingdom

Cite this

Harker, M., & Dennis, J. (2014). When is a dissertation not a dissertation?. Paper presented at 47th Academy of Marketing Conference, Bournemouth, United Kingdom.
Harker, Michael ; Dennis, June. / When is a dissertation not a dissertation?. Paper presented at 47th Academy of Marketing Conference, Bournemouth, United Kingdom.7 p.
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author = "Michael Harker and June Dennis",
year = "2014",
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note = "47th Academy of Marketing Conference ; Conference date: 07-07-2014 Through 10-07-2014",

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Harker, M & Dennis, J 2014, 'When is a dissertation not a dissertation?' Paper presented at 47th Academy of Marketing Conference, Bournemouth, United Kingdom, 7/07/14 - 10/07/14, .

When is a dissertation not a dissertation? / Harker, Michael; Dennis, June.

2014. Paper presented at 47th Academy of Marketing Conference, Bournemouth, United Kingdom.

Research output: Contribution to conferencePaper

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KW - marketing

KW - marketing education

KW - undergraduate

KW - undergraduate marketing in the UK

KW - academy of marketing

KW - process, pedagogy and procedures

KW - final year projects

KW - control

KW - evaluation

KW - uk

KW - united kingdom

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Harker M, Dennis J. When is a dissertation not a dissertation?. 2014. Paper presented at 47th Academy of Marketing Conference, Bournemouth, United Kingdom.