When is a dissertation not a dissertation?

Michael Harker, June Dennis

Research output: Contribution to conferencePaper

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Abstract

This paper reports and reflects on a portion of the data obtained by the ‘Undergraduate Marketing in the UK’ project commissioned by the Academy of Marketing and relates specifically to the process, pedagogy and procedures by which final year projects – most commonly, dissertations – are implemented, controlled and evaluated.
Original languageEnglish
Number of pages7
Publication statusPublished - 8 Jul 2014
Event47th Academy of Marketing Conference - Bournemouth University, Bournemouth, United Kingdom
Duration: 7 Jul 201410 Jul 2014

Conference

Conference47th Academy of Marketing Conference
CountryUnited Kingdom
CityBournemouth
Period7/07/1410/07/14

Keywords

  • dissertation
  • marketing
  • marketing education
  • undergraduate
  • undergraduate marketing in the UK
  • academy of marketing
  • process, pedagogy and procedures
  • final year projects
  • control
  • evaluation
  • uk
  • united kingdom

Projects

Cite this

Harker, M., & Dennis, J. (2014). When is a dissertation not a dissertation?. Paper presented at 47th Academy of Marketing Conference, Bournemouth, United Kingdom.