What pulls ancestral tourists 'home'? An analysis of ancestral tourist motivations

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Ancestry has received limited attention within the tourism literature but is shown to play a crucial role in heritage tourism, especially for countries with extended diasporas such as Ireland, Italy India, China, and Scotland. The purpose of this study is to explore ancestral tourist motivations, and attain a broader understanding of this market. A survey of 282 ancestral tourists allowed the identification of three key factors: ancestral tourist motivation; heritage tourist motivations; and mass tourist motivation. These themes enabled a detailed analysis of clusters, identifying four ancestral segments: full heritage immersion; the ancestral enthusiast; general interest; and heritage focused. Given the lack of funding and resources currently available to ancestral tourism providers, the identification of these factors goes some way to highlighting productive areas of focus for promotional efforts and resources.
LanguageEnglish
Pages13-19
Number of pages6
JournalTourism Management
Volume64
Issue numberFebruary
Early online date31 Jul 2017
DOIs
Publication statusPublished - 28 Feb 2018

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tourist
tourism
heritage tourism
diaspora
resource
ancestry
Tourism
market
resources
Ireland
Italy
funding
analysis
Pull
Tourists
Tourist motivation
India
China
lack
Heritage

Keywords

  • ancestral tourism
  • motivations
  • cluster analysis
  • exploratory factor analysis

Cite this

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What pulls ancestral tourists 'home'? An analysis of ancestral tourist motivations. / Murdy, Samantha; Alexander, Matthew; Bryce, Derek.

In: Tourism Management, Vol. 64, No. February, 28.02.2018, p. 13-19.

Research output: Contribution to journalArticle

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