What functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?

Paulina Papastathopoulou, Spiros Gounaris, George Avlonitis

Research output: Contribution to conferenceProceeding

Abstract

This paper looks at what functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?
Original languageEnglish
Publication statusPublished - May 2001
Event30th Annual EMAC Conference - Bergen, Norway
Duration: 29 May 2001 → …

Conference

Conference30th Annual EMAC Conference
CountryNorway
CityBergen
Period29/05/01 → …

Keywords

  • success
  • new-to-the-market
  • me-too
  • retail financial services

Cite this

Papastathopoulou, P., Gounaris, S., & Avlonitis, G. (2001). What functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?. 30th Annual EMAC Conference, Bergen, Norway.