This paper looks at what functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?
|Publication status||Published - May 2001|
|Event||30th Annual EMAC Conference - Bergen, Norway|
Duration: 29 May 2001 → …
|Conference||30th Annual EMAC Conference|
|Period||29/05/01 → …|
- retail financial services
Papastathopoulou, P., Gounaris, S., & Avlonitis, G. (2001). What functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?. 30th Annual EMAC Conference, Bergen, Norway.