Abstract
This paper looks at what functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?
| Original language | English |
|---|---|
| Publication status | Published - May 2001 |
| Event | 30th Annual EMAC Conference - Bergen, Norway Duration: 29 May 2001 → … |
Conference
| Conference | 30th Annual EMAC Conference |
|---|---|
| Country | Norway |
| City | Bergen |
| Period | 29/05/01 → … |
Keywords
- success
- new-to-the-market
- me-too
- retail financial services