What functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?

Paulina Papastathopoulou, Spiros Gounaris, George Avlonitis

Research output: Contribution to conferenceProceeding

Abstract

This paper looks at what functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?
LanguageEnglish
Publication statusPublished - May 2001
Event30th Annual EMAC Conference - Bergen, Norway
Duration: 29 May 2001 → …

Conference

Conference30th Annual EMAC Conference
CountryNorway
CityBergen
Period29/05/01 → …

Fingerprint

Financial services
Influence function
Retail

Keywords

  • success
  • new-to-the-market
  • me-too
  • retail financial services

Cite this

Papastathopoulou, P., Gounaris, S., & Avlonitis, G. (2001). What functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?. 30th Annual EMAC Conference, Bergen, Norway.
Papastathopoulou, Paulina ; Gounaris, Spiros ; Avlonitis, George. / What functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?. 30th Annual EMAC Conference, Bergen, Norway.
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author = "Paulina Papastathopoulou and Spiros Gounaris and George Avlonitis",
year = "2001",
month = "5",
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Papastathopoulou, P, Gounaris, S & Avlonitis, G 2001, 'What functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?' 30th Annual EMAC Conference, Bergen, Norway, 29/05/01, .

What functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services? / Papastathopoulou, Paulina; Gounaris, Spiros; Avlonitis, George.

2001. 30th Annual EMAC Conference, Bergen, Norway.

Research output: Contribution to conferenceProceeding

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AU - Papastathopoulou, Paulina

AU - Gounaris, Spiros

AU - Avlonitis, George

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AB - This paper looks at what functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?

KW - success

KW - new-to-the-market

KW - me-too

KW - retail financial services

M3 - Proceeding

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Papastathopoulou P, Gounaris S, Avlonitis G. What functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?. 2001. 30th Annual EMAC Conference, Bergen, Norway.