Abstract
| Language | English |
|---|---|
| Publication status | Published - May 2001 |
| Event | 30th Annual EMAC Conference - Bergen, Norway Duration: 29 May 2001 → … |
Conference
| Conference | 30th Annual EMAC Conference |
|---|---|
| Country | Norway |
| City | Bergen |
| Period | 29/05/01 → … |
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Keywords
- success
- new-to-the-market
- me-too
- retail financial services
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What functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services? / Papastathopoulou, Paulina; Gounaris, Spiros; Avlonitis, George.
2001. 30th Annual EMAC Conference, Bergen, Norway.Research output: Contribution to conference › Proceeding
TY - CONF
T1 - What functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?
AU - Papastathopoulou, Paulina
AU - Gounaris, Spiros
AU - Avlonitis, George
PY - 2001/5
Y1 - 2001/5
N2 - This paper looks at what functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?
AB - This paper looks at what functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?
KW - success
KW - new-to-the-market
KW - me-too
KW - retail financial services
M3 - Proceeding
ER -