Abstract
This paper looks at what functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?
Original language | English |
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Publication status | Published - May 2001 |
Event | 30th Annual EMAC Conference - Bergen, Norway Duration: 29 May 2001 → … |
Conference
Conference | 30th Annual EMAC Conference |
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Country | Norway |
City | Bergen |
Period | 29/05/01 → … |
Keywords
- success
- new-to-the-market
- me-too
- retail financial services