What functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?

Paulina Papastathopoulou; Spiros Gounaris; George Avlonitis

What functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?

Paulina Papastathopoulou, Spiros Gounaris, George Avlonitis

Marketing

Research output: Contribution to conference › Proceeding › peer-review

Abstract

This paper looks at what functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?

Original language	English
Publication status	Published - May 2001
Event	30th Annual EMAC Conference - Bergen, Norway Duration: 29 May 2001 → …

Conference

Conference	30th Annual EMAC Conference
Country	Norway
City	Bergen
Period	29/05/01 → …

Keywords

success
new-to-the-market
me-too
retail financial services

Cite this

@conference{6d70471ac9784a2387f310059fe93673,

title = "What functions influence the success of new-to-the-market vs. {\textquoteleft}me-too{\textquoteright} retail financial services?",

abstract = "This paper looks at what functions influence the success of new-to-the-market vs. {\textquoteleft}me-too{\textquoteright} retail financial services?",

keywords = "success, new-to-the-market, me-too, retail financial services",

author = "Paulina Papastathopoulou and Spiros Gounaris and George Avlonitis",

year = "2001",

month = may,