Abstract
This paper examines the factors that differentiate between multiple and single foreign market servicing modes.
Original language | English |
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Publication status | Published - 2003 |
Event | 32nd European Marketing Academy Conference - Glasgow, United Kingdom Duration: 20 May 2003 → 23 May 2003 |
Conference
Conference | 32nd European Marketing Academy Conference |
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Country | United Kingdom |
City | Glasgow |
Period | 20/05/03 → 23/05/03 |
Other | 20-23 May |
Keywords
- multiple
- single
- foreign market
- servicing modes