What factors differentiate between multiple and single foreign market servicing modes?

P. Dimitratos, K.I.N. Ibeh, C.N. Wheeler

Research output: Contribution to conference › Paper

Abstract

This paper examines the factors that differentiate between multiple and single foreign market servicing modes.
Original languageEnglish
Publication statusPublished - 2003
Event32nd European Marketing Academy Conference - Glasgow, United Kingdom
Duration: 20 May 2003 → 23 May 2003

Conference

Conference32nd European Marketing Academy Conference
CountryUnited Kingdom
CityGlasgow
Period20/05/03 → 23/05/03
Other20-23 May

Keywords

  • multiple
  • single
  • foreign market
  • servicing modes

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