What factors differentiate between multiple and single foreign market servicing modes?

P. Dimitratos, K.I.N. Ibeh, C.N. Wheeler

Research output: Contribution to conference › Paper

Abstract

This paper examines the factors that differentiate between multiple and single foreign market servicing modes.

Original language	English
Publication status	Published - 2003
Event	32nd European Marketing Academy Conference - Glasgow, United Kingdom Duration: 20 May 2003 → 23 May 2003

Conference	32nd European Marketing Academy Conference
Country/Territory	United Kingdom
City	Glasgow
Period	20/05/03 → 23/05/03
Other	20-23 May

@conference{c51d7d2f4b9a4a03ad9a6f27350a2176,

title = "What factors differentiate between multiple and single foreign market servicing modes?",

abstract = "This paper examines the factors that differentiate between multiple and single foreign market servicing modes.",

keywords = "multiple, single, foreign market, servicing modes",

author = "P. Dimitratos and K.I.N. Ibeh and C.N. Wheeler",

year = "2003",

language = "English",

note = "32nd European Marketing Academy Conference ; Conference date: 20-05-2003 Through 23-05-2003",