This paper examines the factors that differentiate between multiple and single foreign market servicing modes.
|Publication status||Published - 2003|
|Event||32nd European Marketing Academy Conference - Glasgow, United Kingdom|
Duration: 20 May 2003 → 23 May 2003
|Conference||32nd European Marketing Academy Conference|
|Period||20/05/03 → 23/05/03|
- foreign market
- servicing modes
Dimitratos, P., Ibeh, K. I. N., & Wheeler, C. N. (2003). What factors differentiate between multiple and single foreign market servicing modes?. Paper presented at 32nd European Marketing Academy Conference, Glasgow, United Kingdom.