What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement

Kofi Osei-Frimpong, Graeme McLean, Brigid Appiah Otoo, Islam Nazrul

Research output: Contribution to journalArticlepeer-review

24 Citations (Scopus)
14 Downloads (Pure)

Fingerprint

Dive into the research topics of 'What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement'. Together they form a unique fingerprint.

Psychology