What does marketing orientation mean in practice? some empirical evidence

George Avlonitis, Spiros Gounaris, Nikolaos Papavasiliou

Research output: Contribution to conference › Proceeding

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This paper provides some empirical evidence as to what marketing orientation means in practice

Original language	English
Number of pages	26
Publication status	Published - May 1999
Event	28th Annual EMAC Conference - Berlin, Germany Duration: 25 May 1999 → …

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Avlonitis, G., Gounaris, S., & Papavasiliou, N. (1999). What does marketing orientation mean in practice? some empirical evidence. 28th Annual EMAC Conference, Berlin, Germany.

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