What does marketing orientation mean in practice? some empirical evidence

George Avlonitis, Spiros Gounaris, Nikolaos Papavasiliou

Research output: Contribution to conference › Proceeding › peer-review

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Abstract

This paper provides some empirical evidence as to what marketing orientation means in practice

Original language	English
Number of pages	26
Publication status	Published - May 1999
Event	28th Annual EMAC Conference - Berlin, Germany Duration: 25 May 1999 → …

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