What does marketing orientation mean in practice? some empirical evidence

George Avlonitis, Spiros Gounaris, Nikolaos Papavasiliou

Research output: Contribution to conferenceProceeding

Abstract

This paper provides some empirical evidence as to what marketing orientation means in practice
LanguageEnglish
Number of pages26
Publication statusPublished - May 1999
Event28th Annual EMAC Conference - Berlin, Germany
Duration: 25 May 1999 → …

Conference

Conference28th Annual EMAC Conference
CountryGermany
CityBerlin
Period25/05/99 → …

Fingerprint

Marketing orientation
Empirical evidence

Keywords

  • marketing orientation
  • empirical evidence
  • practice

Cite this

Avlonitis, G., Gounaris, S., & Papavasiliou, N. (1999). What does marketing orientation mean in practice? some empirical evidence. 28th Annual EMAC Conference, Berlin, Germany.
Avlonitis, George ; Gounaris, Spiros ; Papavasiliou, Nikolaos. / What does marketing orientation mean in practice? some empirical evidence. 28th Annual EMAC Conference, Berlin, Germany.26 p.
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Avlonitis, G, Gounaris, S & Papavasiliou, N 1999, 'What does marketing orientation mean in practice? some empirical evidence' 28th Annual EMAC Conference, Berlin, Germany, 25/05/99, .

What does marketing orientation mean in practice? some empirical evidence. / Avlonitis, George; Gounaris, Spiros; Papavasiliou, Nikolaos.

1999. 28th Annual EMAC Conference, Berlin, Germany.

Research output: Contribution to conferenceProceeding

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T1 - What does marketing orientation mean in practice? some empirical evidence

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AU - Gounaris, Spiros

AU - Papavasiliou, Nikolaos

PY - 1999/5

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N2 - This paper provides some empirical evidence as to what marketing orientation means in practice

AB - This paper provides some empirical evidence as to what marketing orientation means in practice

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KW - empirical evidence

KW - practice

UR - http://www.emac-online.org/r/default.asp?iId=FMLGJL

M3 - Proceeding

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Avlonitis G, Gounaris S, Papavasiliou N. What does marketing orientation mean in practice? some empirical evidence. 1999. 28th Annual EMAC Conference, Berlin, Germany.