Abstract
This paper provides some empirical evidence as to what marketing orientation means in practice
| Language | English |
|---|---|
| Number of pages | 26 |
| Publication status | Published - May 1999 |
| Event | 28th Annual EMAC Conference - Berlin, Germany Duration: 25 May 1999 → … |
Conference
| Conference | 28th Annual EMAC Conference |
|---|---|
| Country | Germany |
| City | Berlin |
| Period | 25/05/99 → … |
Fingerprint
Marketing orientation
Empirical evidence
Keywords
- marketing orientation
- empirical evidence
- practice
Cite this
Avlonitis, G., Gounaris, S., & Papavasiliou, N. (1999). What does marketing orientation mean in practice? some empirical evidence. 28th Annual EMAC Conference, Berlin, Germany.
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title = "What does marketing orientation mean in practice? some empirical evidence",
abstract = "This paper provides some empirical evidence as to what marketing orientation means in practice",
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author = "George Avlonitis and Spiros Gounaris and Nikolaos Papavasiliou",
year = "1999",
month = "5",
language = "English",
note = "28th Annual EMAC Conference ; Conference date: 25-05-1999",
}
Avlonitis, G, Gounaris, S & Papavasiliou, N 1999, 'What does marketing orientation mean in practice? some empirical evidence' 28th Annual EMAC Conference, Berlin, Germany, 25/05/99, .
What does marketing orientation mean in practice? some empirical evidence. / Avlonitis, George; Gounaris, Spiros; Papavasiliou, Nikolaos.
1999. 28th Annual EMAC Conference, Berlin, Germany.Research output: Contribution to conference › Proceeding
TY - CONF
T1 - What does marketing orientation mean in practice? some empirical evidence
AU - Avlonitis, George
AU - Gounaris, Spiros
AU - Papavasiliou, Nikolaos
PY - 1999/5
Y1 - 1999/5
N2 - This paper provides some empirical evidence as to what marketing orientation means in practice
AB - This paper provides some empirical evidence as to what marketing orientation means in practice
KW - marketing orientation
KW - empirical evidence
KW - practice
UR - http://www.emac-online.org/r/default.asp?iId=FMLGJL
M3 - Proceeding
ER -
Avlonitis G, Gounaris S, Papavasiliou N. What does marketing orientation mean in practice? some empirical evidence. 1999. 28th Annual EMAC Conference, Berlin, Germany.