What does marketing orientation mean in practice? some empirical evidence

George Avlonitis, Spiros Gounaris, Nikolaos Papavasiliou

Research output: Contribution to conferenceProceeding

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Abstract

This paper provides some empirical evidence as to what marketing orientation means in practice
Original languageEnglish
Number of pages26
Publication statusPublished - May 1999
Event28th Annual EMAC Conference - Berlin, Germany
Duration: 25 May 1999 → …

Conference

Conference28th Annual EMAC Conference
CountryGermany
CityBerlin
Period25/05/99 → …

Keywords

  • marketing orientation
  • empirical evidence
  • practice

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  • Cite this

    Avlonitis, G., Gounaris, S., & Papavasiliou, N. (1999). What does marketing orientation mean in practice? some empirical evidence. 28th Annual EMAC Conference, Berlin, Germany.