Abstract
This paper provides some empirical evidence as to what marketing orientation means in practice
Original language | English |
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Number of pages | 26 |
Publication status | Published - May 1999 |
Event | 28th Annual EMAC Conference - Berlin, Germany Duration: 25 May 1999 → … |
Conference
Conference | 28th Annual EMAC Conference |
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Country/Territory | Germany |
City | Berlin |
Period | 25/05/99 → … |
Keywords
- marketing orientation
- empirical evidence
- practice