What does marketing orientation mean in practice? some empirical evidence

George Avlonitis; Spiros Gounaris; Nikolaos Papavasiliou

What does marketing orientation mean in practice? some empirical evidence

George Avlonitis, Spiros Gounaris, Nikolaos Papavasiliou

Marketing

Research output: Contribution to conference › Proceeding › peer-review

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Abstract

This paper provides some empirical evidence as to what marketing orientation means in practice

Original language	English
Number of pages	26
Publication status	Published - May 1999
Event	28th Annual EMAC Conference - Berlin, Germany Duration: 25 May 1999 → …

Conference

Conference	28th Annual EMAC Conference
Country/Territory	Germany
City	Berlin
Period	25/05/99 → …

Keywords

marketing orientation
empirical evidence
practice

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title = "What does marketing orientation mean in practice? some empirical evidence",

abstract = "This paper provides some empirical evidence as to what marketing orientation means in practice",

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AU - Gounaris, Spiros

AU - Papavasiliou, Nikolaos

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N2 - This paper provides some empirical evidence as to what marketing orientation means in practice

AB - This paper provides some empirical evidence as to what marketing orientation means in practice

KW - marketing orientation

KW - empirical evidence

KW - practice

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M3 - Proceeding

T2 - 28th Annual EMAC Conference

Y2 - 25 May 1999

ER -

What does marketing orientation mean in practice? some empirical evidence

Abstract

Conference

Keywords

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