Abstract
This paper discusses the differentiating service quality and recovery service. It was presented at the 33rd european markinging academy annual conference in 2004.
| Original language | English |
|---|---|
| Publication status | Unpublished - May 2004 |
| Event | 33rd European Marketing Academy Conference - Murcia, Spain Duration: 18 May 2004 → 21 May 2004 |
Conference
| Conference | 33rd European Marketing Academy Conference |
|---|---|
| City | Murcia, Spain |
| Period | 18/05/04 → 21/05/04 |
Keywords
- consumers
- marketing
- service quality
- recovery service