This paper discusses the differentiating service quality and recovery service. It was presented at the 33rd european markinging academy annual conference in 2004.
|Publication status||Unpublished - May 2004|
|Event||33rd European Marketing Academy Conference - Murcia, Spain|
Duration: 18 May 2004 → 21 May 2004
|Conference||33rd European Marketing Academy Conference|
|Period||18/05/04 → 21/05/04|
- service quality
- recovery service