What consumers want? differentiating service quality and recovery service

S. Ennis, T. Sio-Hong

Research output: Contribution to conferencePaper

Abstract

This paper discusses the differentiating service quality and recovery service. It was presented at the 33rd european markinging academy annual conference in 2004.
Original languageEnglish
Publication statusUnpublished - May 2004
Event33rd European Marketing Academy Conference - Murcia, Spain
Duration: 18 May 200421 May 2004

Conference

Conference33rd European Marketing Academy Conference
CityMurcia, Spain
Period18/05/0421/05/04

Keywords

  • consumers
  • marketing
  • service quality
  • recovery service

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