What captures gaze in visual design - insights from cognitive psychology

Emil Andersen, Anja Maier

Research output: Contribution to conferencePaperpeer-review

Abstract

Visual information is vital for user behaviour and thus of utmost importance to design. Consequently, tracking and interpreting gaze data has been the target of increasing amounts of research in design science. This research is in part facilitated by new methods, such as eye-tracking, becoming more readily available. Visual attention is the principle mechanism that governs where we direct our gaze. Understanding the factors that influence how attention is directed is therefore necessary for understanding user intentions and gaze patterns. In this paper, we provide an overview of the characteristics and factors that have been experimentally shown to capture attention, as well as those factors that modulate the capture and direction of attention. We do so by drawing on the large body of evidence provided by cognitive psychology, as we believe this research area could potentially provide a source of untapped potential for design research and practice.
Original languageEnglish
Pages83-92
Number of pages10
Publication statusPublished - 12 Aug 2016
EventNordDesign 2016 - Trondheim, Norway
Duration: 10 Aug 201612 Aug 2016

Conference

ConferenceNordDesign 2016
Abbreviated titleNordDesign2016
Country/TerritoryNorway
CityTrondheim
Period10/08/1612/08/16

Keywords

  • attention
  • design
  • gaze
  • eye-tracking
  • visual communication

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