Vulnerabilities of an estranged researcher and researched

Research output: Contribution to journalArticlepeer-review


In this paper, I reflect upon my own experiences of conducting interpretive consumer research and demonstrate how international relations (at a macro level) influence the research environment (at a very micro level). I demonstrate how the West's insistence on enforcing a Western model of democracy onto a country can cause a series of problems for social scientists in that context. Then, with a particular focus on the ethical and emotional vulnerability of the researcher, I argue that such difficulties ultimately hinder the great potential of consumer research in providing direction for social policy.
Original languageEnglish
Pages (from-to)78-79
Number of pages2
JournalEuropean Advances in Consumer Research
Issue number1
Publication statusPublished - 2011


  • consumer research
  • international relations
  • research environment
  • Western model of democracy
  • ethics
  • social policy


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