Visual Strategy: Uma abordagem visual para conectar projetos as metas organizacionais

Translated title of the contribution: Visual Strategy: Linking projects with organisational goals

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    Openness in strategy comes in different forms and this research study has a particular focus on how visual strategy approaches can facilitate employee engagement and inclusion in strategy processes. A novel Visual Strategy approach is developed and tested in 20 manufacturing small and medium enterprises (SMEs) across Europe as part of a large European Commission funded project. The case studies demonstrate that visual management systems serve to support on-going strategy development and implementation, link strategic projects with organisational goals, enable employee engagement and enhance collaboration. The main benefit of the Visual Strategy approach is that it allows everyone in the business to understand their own contribution to the big picture and eliminates a blame culture.


    • strategy development
    • SME performance
    • project management


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