Visual Strategy: Strategy Mapping for Public and Nonprofit Organizations

John Bryson, Fran Ackermann, Colin Eden

Research output: Book/ReportBook


Developed as a companion workbook to John Bryson's best-selling Strategic Planning in Public and Nonprofit Organizations, Visual Strategy: A Workbook for Strategy Mapping in Public and Nonprofit Organizations, goes beyond making the case for good and effective strategic planning to making strategy visual through effective strategy mapping. Strategy mapping prevents groups of people from talking over one another and going around in circles. It helps people speak and be heard, produce lots of ideas and understand how they fit together, make use of causal reasoning, and clarify ultimately what they want to do in terms of mission, goals, strategies, and actions. Strategy mapping can join process and content in such a way that good ideas worth implementing are found and the agreements and comments needed to implement them are reached. The result is living strategic plans that act as useful guides to action.
Original languageEnglish
Number of pages240
Publication statusAccepted/In press - Aug 2014


  • visible strategy mapping
  • strategy mapping
  • strategic goals


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