Viral marketing on the internet

Petya Eckler, Shelly Rodgers

Research output: Chapter in Book/Report/Conference proceedingChapter


This entry explores viral marketing on the internet
Original languageEnglish
Title of host publicationWiley International Encyclopedia of Marketing
Subtitle of host publicationVolume 4. Advertising and Integrated Communications
EditorsJagdish Sheth, Naresh Malhotra
Place of PublicationHoboken
PublisherJohn Wiley & Sons Inc.
ISBN (Print)9781405161787
Publication statusPublished - Dec 2010


  • viral marketing
  • internet
  • communications


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