Viral marketing on the internet

Petya Eckler; Shelly Rodgers

Viral marketing on the internet

Petya Eckler, Shelly Rodgers

Journalism, Media And Communication

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This entry explores viral marketing on the internet

Original language	English
Title of host publication	Wiley International Encyclopedia of Marketing
Subtitle of host publication	Volume 4. Advertising and Integrated Communications
Editors	Jagdish Sheth, Naresh Malhotra
Place of Publication	Hoboken
Publisher	John Wiley & Sons Inc.
Volume	4
ISBN (Print)	9781405161787
Publication status	Published - Dec 2010

Keywords

viral marketing
internet
communications

Cite this

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title = "Viral marketing on the internet",

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ER -

Viral marketing on the internet

Abstract

Keywords

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