Viral marketing on the internet

Petya Eckler, Shelly Rodgers

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This entry explores viral marketing on the internet
LanguageEnglish
Title of host publicationWiley International Encyclopedia of Marketing
Subtitle of host publicationVolume 4. Advertising and Integrated Communications
EditorsJagdish Sheth, Naresh Malhotra
Place of PublicationHoboken
Volume4
Publication statusPublished - Dec 2010

Fingerprint

Marketing
marketing
Internet
World Wide Web
Viral marketing

Keywords

  • viral marketing
  • internet
  • communications

Cite this

Eckler, P., & Rodgers, S. (2010). Viral marketing on the internet. In J. Sheth, & N. Malhotra (Eds.), Wiley International Encyclopedia of Marketing: Volume 4. Advertising and Integrated Communications (Vol. 4). Hoboken.
Eckler, Petya ; Rodgers, Shelly. / Viral marketing on the internet. Wiley International Encyclopedia of Marketing: Volume 4. Advertising and Integrated Communications. editor / Jagdish Sheth ; Naresh Malhotra . Vol. 4 Hoboken, 2010.
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Eckler, P & Rodgers, S 2010, Viral marketing on the internet. in J Sheth & N Malhotra (eds), Wiley International Encyclopedia of Marketing: Volume 4. Advertising and Integrated Communications. vol. 4, Hoboken.

Viral marketing on the internet. / Eckler, Petya; Rodgers, Shelly.

Wiley International Encyclopedia of Marketing: Volume 4. Advertising and Integrated Communications. ed. / Jagdish Sheth; Naresh Malhotra . Vol. 4 Hoboken, 2010.

Research output: Chapter in Book/Report/Conference proceedingChapter

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Eckler P, Rodgers S. Viral marketing on the internet. In Sheth J, Malhotra N, editors, Wiley International Encyclopedia of Marketing: Volume 4. Advertising and Integrated Communications. Vol. 4. Hoboken. 2010