Vape Shops: boom, bust or cloudy future?

Research output: Contribution to conferencePaper

Abstract

The paper investigates the retail strategies UK vape shops have deployed to retain loyal customers and remain profitable. Vaping is the act of inhaling vapor produced by a vaporizer or electronic cigarette. Retailing a product shrouded in rhetoric and controversial benefits is risky: a product that weans smokers from a nasty habit proven to shorten one’s life span yet is banned in Canada and restricted in Australia. Many tobacco smokers are turning to e-cigarettes as a cessation method to quit smoking. Interviews were conducted with vape shop managers in three UK cities during March and April, 2018. The value of the paper is discovering the retail strategies needed to be profitable in this ever changing, highly competitive industry. The findings are linked to ‘retail kinship’ and ‘experiential retail’. The paper provides practitioners key retail strategies that will boost their sales and retain customers.

Conference

ConferenceANZMAC
CountryAustralia
CityAdelaide
Period3/12/185/12/18
Internet address

Fingerprint

Retail strategy
Retail
Cigarettes
Smoking
Canada
Managers
Life span
Habit
Industry
Rhetoric
Tobacco
Quits
Retailing
Kinship

Keywords

  • e-cigarettes
  • retail strategies
  • UK

Cite this

Marck, M., & Ennis, S. (2018). Vape Shops: boom, bust or cloudy future?. Paper presented at ANZMAC, Adelaide, Australia.
Marck, Michael ; Ennis, Sean. / Vape Shops : boom, bust or cloudy future?. Paper presented at ANZMAC, Adelaide, Australia.
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title = "Vape Shops: boom, bust or cloudy future?",
abstract = "The paper investigates the retail strategies UK vape shops have deployed to retain loyal customers and remain profitable. Vaping is the act of inhaling vapor produced by a vaporizer or electronic cigarette. Retailing a product shrouded in rhetoric and controversial benefits is risky: a product that weans smokers from a nasty habit proven to shorten one’s life span yet is banned in Canada and restricted in Australia. Many tobacco smokers are turning to e-cigarettes as a cessation method to quit smoking. Interviews were conducted with vape shop managers in three UK cities during March and April, 2018. The value of the paper is discovering the retail strategies needed to be profitable in this ever changing, highly competitive industry. The findings are linked to ‘retail kinship’ and ‘experiential retail’. The paper provides practitioners key retail strategies that will boost their sales and retain customers.",
keywords = "e-cigarettes, retail strategies, UK",
author = "Michael Marck and Sean Ennis",
year = "2018",
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language = "English",
note = "ANZMAC ; Conference date: 03-12-2018 Through 05-12-2018",
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Marck, M & Ennis, S 2018, 'Vape Shops: boom, bust or cloudy future?' Paper presented at ANZMAC, Adelaide, Australia, 3/12/18 - 5/12/18, .

Vape Shops : boom, bust or cloudy future? / Marck, Michael; Ennis, Sean.

2018. Paper presented at ANZMAC, Adelaide, Australia.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Vape Shops

T2 - boom, bust or cloudy future?

AU - Marck, Michael

AU - Ennis, Sean

PY - 2018/12/3

Y1 - 2018/12/3

N2 - The paper investigates the retail strategies UK vape shops have deployed to retain loyal customers and remain profitable. Vaping is the act of inhaling vapor produced by a vaporizer or electronic cigarette. Retailing a product shrouded in rhetoric and controversial benefits is risky: a product that weans smokers from a nasty habit proven to shorten one’s life span yet is banned in Canada and restricted in Australia. Many tobacco smokers are turning to e-cigarettes as a cessation method to quit smoking. Interviews were conducted with vape shop managers in three UK cities during March and April, 2018. The value of the paper is discovering the retail strategies needed to be profitable in this ever changing, highly competitive industry. The findings are linked to ‘retail kinship’ and ‘experiential retail’. The paper provides practitioners key retail strategies that will boost their sales and retain customers.

AB - The paper investigates the retail strategies UK vape shops have deployed to retain loyal customers and remain profitable. Vaping is the act of inhaling vapor produced by a vaporizer or electronic cigarette. Retailing a product shrouded in rhetoric and controversial benefits is risky: a product that weans smokers from a nasty habit proven to shorten one’s life span yet is banned in Canada and restricted in Australia. Many tobacco smokers are turning to e-cigarettes as a cessation method to quit smoking. Interviews were conducted with vape shop managers in three UK cities during March and April, 2018. The value of the paper is discovering the retail strategies needed to be profitable in this ever changing, highly competitive industry. The findings are linked to ‘retail kinship’ and ‘experiential retail’. The paper provides practitioners key retail strategies that will boost their sales and retain customers.

KW - e-cigarettes

KW - retail strategies

KW - UK

M3 - Paper

ER -

Marck M, Ennis S. Vape Shops: boom, bust or cloudy future?. 2018. Paper presented at ANZMAC, Adelaide, Australia.