Using the extended innovation attributes framework and consumer personal characteristics as predictors of internet banking adoption

Spiros Gounaris, Christos Koritos

Research output: Contribution to conferenceProceeding

Abstract

The presumed dominant role of usability attributes (ie usefulness and ease of use) in predicting consumer adoption of a technologically based innovation (eg internet banking — IB) is reexamined, by using an extended framework, which, apart from usability, incorporates the social and psychological aspects of the adoption process. Furthermore, given that IB has been around for almost a decade, it is high time to update the profile of the potential adopters. Results, underscore the role of social factors as predictors of potential IB adopters, whereas the demographic profile of future IB adopters displays important differences compared to that of those already using IB. Possible explanations are discussed, along with implication for practitioners and suggestions for future research.
Original languageEnglish
Publication statusPublished - May 2007
Event36th EMAC Annual Conference 2007 - Reykjavik University, Reykjavik, Iceland
Duration: 22 May 200725 May 2007
http://www.emac-online.org/r/default.asp?iId=FMLGJL

Conference

Conference36th EMAC Annual Conference 2007
Abbreviated titleEMAC
CountryIceland
CityReykjavik
Period22/05/0725/05/07
OtherFlexible Marketing in an Unpredictable World
Internet address

Keywords

  • extended innovation
  • framework
  • internet banking adoption
  • consumer
  • personal characteristics
  • predictors

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