Using social media to predict the general election?

Research output: Chapter in Book/Report/Conference proceedingChapter


While public polls showed the two main parties consistently neck and neck in the run up to the 2015 General Election, social media suggested a more divided level of support. In this short piece, I look for patterns in an admittedly retrospective-fitting and cherry-picked selection of online data to show how we might have otherwise better predicted the General Election outcome.
Original languageEnglish
Title of host publicationUK Election Analysis 2015
Subtitle of host publicationMedia, Voters and the Campaign
EditorsDaniel Jackson, Einar Thorsen
Publication statusPublished - 2015


  • social media
  • voting
  • general election results
  • general election outcome


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