Using social media to predict the general election?

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

While public polls showed the two main parties consistently neck and neck in the run up to the 2015 General Election, social media suggested a more divided level of support. In this short piece, I look for patterns in an admittedly retrospective-fitting and cherry-picked selection of online data to show how we might have otherwise better predicted the General Election outcome.
LanguageEnglish
Title of host publicationUK Election Analysis 2015
Subtitle of host publicationMedia, Voters and the Campaign
EditorsDaniel Jackson, Einar Thorsen
Publication statusPublished - 2015

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social media
election

Keywords

  • social media
  • voting
  • general election results
  • general election outcome

Cite this

Shephard, M. (2015). Using social media to predict the general election? In D. Jackson, & E. Thorsen (Eds.), UK Election Analysis 2015: Media, Voters and the Campaign
Shephard, Mark. / Using social media to predict the general election?. UK Election Analysis 2015: Media, Voters and the Campaign. editor / Daniel Jackson ; Einar Thorsen. 2015.
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Shephard, M 2015, Using social media to predict the general election? in D Jackson & E Thorsen (eds), UK Election Analysis 2015: Media, Voters and the Campaign.

Using social media to predict the general election? / Shephard, Mark.

UK Election Analysis 2015: Media, Voters and the Campaign. ed. / Daniel Jackson; Einar Thorsen. 2015.

Research output: Chapter in Book/Report/Conference proceedingChapter

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AB - While public polls showed the two main parties consistently neck and neck in the run up to the 2015 General Election, social media suggested a more divided level of support. In this short piece, I look for patterns in an admittedly retrospective-fitting and cherry-picked selection of online data to show how we might have otherwise better predicted the General Election outcome.

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UR - http://www.electionanalysis.uk/uk-election-analysis-2015/section-2-voters/using-social-media-to-predict-the-general-election/

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Shephard M. Using social media to predict the general election? In Jackson D, Thorsen E, editors, UK Election Analysis 2015: Media, Voters and the Campaign. 2015