Using engagement to change entrenched practices around food waste

Tugce Ozgen Genc; Juliette Wilson; Matthew Alexander; Jodie Conduit

Using engagement to change entrenched practices around food waste

Tugce Ozgen Genc, Juliette Wilson, Matthew Alexander, Jodie Conduit

Marketing

Research output: Contribution to conference › Paper › peer-review

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Abstract

Gaining insights into a possible institutional change around Food Waste (FW) becomes an important issue while the simple but entrenched consumption practices underlie the FW behavior. The current research aims to approach this need by investigating the role of Actor Engagement (AE) in practice change.
Using Netnography, this research aims to explore the daily institutional efforts of actors engaged with online communities built by Love Food Hate Waste (LFHW) on Facebook in two different contexts.
Preliminary findings identify the strategies used by practitioners to promote FW-reducing practices and corresponding patterns of AE behaviors (AEBs) as a form of institutional work accommodating different stages of practice change.
Findings highlight the possibility of ensuring purposeful AE and suggest observing and organizing AEBs to have a reflexive and adaptive approach to practice change.
The research can broaden the landscape of AE research toward fostering sustainable consumption and social engagement marketing.

Original language	English
Number of pages	4
Publication status	Published - 7 Dec 2022
Event	ANZMAC 2022 - Australia, Perth, Australia Duration: 5 Dec 2022 → 7 Dec 2022

Conference

Conference	ANZMAC 2022
Country/Territory	Australia
City	Perth
Period	5/12/22 → 7/12/22

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Keywords

food waste
actor engagement behaviors
practice change

Access to Document

Ozgen-Genc-etal-ANZMAC-2022-Using-engagement-to-change-entrenched-consumptionAccepted author manuscript, 644 KBLicence: Strath_1

Cite this

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title = "Using engagement to change entrenched practices around food waste",

abstract = "Gaining insights into a possible institutional change around Food Waste (FW) becomes an important issue while the simple but entrenched consumption practices underlie the FW behavior. The current research aims to approach this need by investigating the role of Actor Engagement (AE) in practice change. Using Netnography, this research aims to explore the daily institutional efforts of actors engaged with online communities built by Love Food Hate Waste (LFHW) on Facebook in two different contexts. Preliminary findings identify the strategies used by practitioners to promote FW-reducing practices and corresponding patterns of AE behaviors (AEBs) as a form of institutional work accommodating different stages of practice change. Findings highlight the possibility of ensuring purposeful AE and suggest observing and organizing AEBs to have a reflexive and adaptive approach to practice change. The research can broaden the landscape of AE research toward fostering sustainable consumption and social engagement marketing.",

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TY - CONF

T1 - Using engagement to change entrenched practices around food waste

AU - Ozgen Genc, Tugce

AU - Wilson, Juliette

AU - Alexander, Matthew

AU - Conduit, Jodie

PY - 2022/12/7

Y1 - 2022/12/7

N2 - Gaining insights into a possible institutional change around Food Waste (FW) becomes an important issue while the simple but entrenched consumption practices underlie the FW behavior. The current research aims to approach this need by investigating the role of Actor Engagement (AE) in practice change. Using Netnography, this research aims to explore the daily institutional efforts of actors engaged with online communities built by Love Food Hate Waste (LFHW) on Facebook in two different contexts. Preliminary findings identify the strategies used by practitioners to promote FW-reducing practices and corresponding patterns of AE behaviors (AEBs) as a form of institutional work accommodating different stages of practice change. Findings highlight the possibility of ensuring purposeful AE and suggest observing and organizing AEBs to have a reflexive and adaptive approach to practice change. The research can broaden the landscape of AE research toward fostering sustainable consumption and social engagement marketing.

AB - Gaining insights into a possible institutional change around Food Waste (FW) becomes an important issue while the simple but entrenched consumption practices underlie the FW behavior. The current research aims to approach this need by investigating the role of Actor Engagement (AE) in practice change. Using Netnography, this research aims to explore the daily institutional efforts of actors engaged with online communities built by Love Food Hate Waste (LFHW) on Facebook in two different contexts. Preliminary findings identify the strategies used by practitioners to promote FW-reducing practices and corresponding patterns of AE behaviors (AEBs) as a form of institutional work accommodating different stages of practice change. Findings highlight the possibility of ensuring purposeful AE and suggest observing and organizing AEBs to have a reflexive and adaptive approach to practice change. The research can broaden the landscape of AE research toward fostering sustainable consumption and social engagement marketing.

KW - food waste

KW - actor engagement behaviors

KW - practice change

UR - https://anzmac.org/

M3 - Paper

T2 - ANZMAC 2022

Y2 - 5 December 2022 through 7 December 2022

ER -

Using engagement to change entrenched practices around food waste

Abstract

Conference

UN SDGs

Keywords

Access to Document

Other files and links

Fingerprint

Discussing output of Food Waste Research Project