Using cognitive dissonance inducing interventions to change drivers' attitudes and reduce drivers' speeding behaviour

Research output: Contribution to conferenceAbstract

Abstract

Cognitive dissonance (Festinger, 1957) is an unpleasant state of arousal experienced when people hold conflicting attitudes or do not behave in line with their attitudes. Cognitive dissonance can promote attitude-change (induced compliance paradigm) or help translate desirable attitudes into behaviour (hypocrisy induction paradigm).

Two randomised controlled trials (RCTs) tested dissonance inducing interventions based on the induced compliance paradigm (one face-to-face and one online intervention). Another two RCTs tested dissonance inducing interventions based on the hypocrisy induction paradigm (one face-to-face and one online intervention). All RCTs tested reductions in drivers’ speeding behaviour.

The dissonance inducing interventions based on the induced compliance procedure generated a change in drivers’ attitudes towards speeding but did not reduce speeding behaviour. The dissonance inducing interventions based on the hypocrisy induction procedure, however, did generate reductions in speeding behaviour.

The results demonstrate that cognitive dissonance interventions based on induced compliance promote attitude-change and cognitive dissonance interventions based on hypocrisy induction can generate changes in driver behaviour (reductions in speeding).

The results therefore have practical implications for attitude and behaviour-change with regards to road safety. Induced compliance and hypocrisy induction interventions could be usefully delivered as part of road safety campaigns or training courses (e.g., Stephenson et al, 2010) to promote attitude and behaviour-change.
LanguageEnglish
Number of pages1
Publication statusPublished - 30 Jun 2018
Event29th International Congress of Applied Psychology - Montreal, Canada
Duration: 26 Jun 201830 Jun 2018

Conference

Conference29th International Congress of Applied Psychology
CountryCanada
CityMontreal
Period26/06/1830/06/18

Fingerprint

Cognitive Dissonance
Compliance
Randomized Controlled Trials
Safety
Arousal

Keywords

  • drivers' speed
  • safe driving
  • cognitive dissonance
  • speeding behaviour

Cite this

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title = "Using cognitive dissonance inducing interventions to change drivers' attitudes and reduce drivers' speeding behaviour",
abstract = "Cognitive dissonance (Festinger, 1957) is an unpleasant state of arousal experienced when people hold conflicting attitudes or do not behave in line with their attitudes. Cognitive dissonance can promote attitude-change (induced compliance paradigm) or help translate desirable attitudes into behaviour (hypocrisy induction paradigm). Two randomised controlled trials (RCTs) tested dissonance inducing interventions based on the induced compliance paradigm (one face-to-face and one online intervention). Another two RCTs tested dissonance inducing interventions based on the hypocrisy induction paradigm (one face-to-face and one online intervention). All RCTs tested reductions in drivers’ speeding behaviour. The dissonance inducing interventions based on the induced compliance procedure generated a change in drivers’ attitudes towards speeding but did not reduce speeding behaviour. The dissonance inducing interventions based on the hypocrisy induction procedure, however, did generate reductions in speeding behaviour. The results demonstrate that cognitive dissonance interventions based on induced compliance promote attitude-change and cognitive dissonance interventions based on hypocrisy induction can generate changes in driver behaviour (reductions in speeding). The results therefore have practical implications for attitude and behaviour-change with regards to road safety. Induced compliance and hypocrisy induction interventions could be usefully delivered as part of road safety campaigns or training courses (e.g., Stephenson et al, 2010) to promote attitude and behaviour-change.",
keywords = "drivers' speed, safe driving, cognitive dissonance, speeding behaviour",
author = "Rebecca McCartan and Mark Elliott",
year = "2018",
month = "6",
day = "30",
language = "English",
note = "29th International Congress of Applied Psychology ; Conference date: 26-06-2018 Through 30-06-2018",

}

McCartan, R & Elliott, M 2018, 'Using cognitive dissonance inducing interventions to change drivers' attitudes and reduce drivers' speeding behaviour' 29th International Congress of Applied Psychology, Montreal, Canada, 26/06/18 - 30/06/18, .

Using cognitive dissonance inducing interventions to change drivers' attitudes and reduce drivers' speeding behaviour. / McCartan, Rebecca; Elliott, Mark.

2018. Abstract from 29th International Congress of Applied Psychology, Montreal, Canada.

Research output: Contribution to conferenceAbstract

TY - CONF

T1 - Using cognitive dissonance inducing interventions to change drivers' attitudes and reduce drivers' speeding behaviour

AU - McCartan, Rebecca

AU - Elliott, Mark

PY - 2018/6/30

Y1 - 2018/6/30

N2 - Cognitive dissonance (Festinger, 1957) is an unpleasant state of arousal experienced when people hold conflicting attitudes or do not behave in line with their attitudes. Cognitive dissonance can promote attitude-change (induced compliance paradigm) or help translate desirable attitudes into behaviour (hypocrisy induction paradigm). Two randomised controlled trials (RCTs) tested dissonance inducing interventions based on the induced compliance paradigm (one face-to-face and one online intervention). Another two RCTs tested dissonance inducing interventions based on the hypocrisy induction paradigm (one face-to-face and one online intervention). All RCTs tested reductions in drivers’ speeding behaviour. The dissonance inducing interventions based on the induced compliance procedure generated a change in drivers’ attitudes towards speeding but did not reduce speeding behaviour. The dissonance inducing interventions based on the hypocrisy induction procedure, however, did generate reductions in speeding behaviour. The results demonstrate that cognitive dissonance interventions based on induced compliance promote attitude-change and cognitive dissonance interventions based on hypocrisy induction can generate changes in driver behaviour (reductions in speeding). The results therefore have practical implications for attitude and behaviour-change with regards to road safety. Induced compliance and hypocrisy induction interventions could be usefully delivered as part of road safety campaigns or training courses (e.g., Stephenson et al, 2010) to promote attitude and behaviour-change.

AB - Cognitive dissonance (Festinger, 1957) is an unpleasant state of arousal experienced when people hold conflicting attitudes or do not behave in line with their attitudes. Cognitive dissonance can promote attitude-change (induced compliance paradigm) or help translate desirable attitudes into behaviour (hypocrisy induction paradigm). Two randomised controlled trials (RCTs) tested dissonance inducing interventions based on the induced compliance paradigm (one face-to-face and one online intervention). Another two RCTs tested dissonance inducing interventions based on the hypocrisy induction paradigm (one face-to-face and one online intervention). All RCTs tested reductions in drivers’ speeding behaviour. The dissonance inducing interventions based on the induced compliance procedure generated a change in drivers’ attitudes towards speeding but did not reduce speeding behaviour. The dissonance inducing interventions based on the hypocrisy induction procedure, however, did generate reductions in speeding behaviour. The results demonstrate that cognitive dissonance interventions based on induced compliance promote attitude-change and cognitive dissonance interventions based on hypocrisy induction can generate changes in driver behaviour (reductions in speeding). The results therefore have practical implications for attitude and behaviour-change with regards to road safety. Induced compliance and hypocrisy induction interventions could be usefully delivered as part of road safety campaigns or training courses (e.g., Stephenson et al, 2010) to promote attitude and behaviour-change.

KW - drivers' speed

KW - safe driving

KW - cognitive dissonance

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M3 - Abstract

ER -

McCartan R, Elliott M. Using cognitive dissonance inducing interventions to change drivers' attitudes and reduce drivers' speeding behaviour. 2018. Abstract from 29th International Congress of Applied Psychology, Montreal, Canada.