Using a cognitive dissonance inducing intervention to change drivers' attitudes towards speeding

Research output: Contribution to conferenceAbstract

Abstract

Cognitive dissonance (Festinger, 1957) is an unpleasant state of arousal experienced when people hold conflicting attitudes or do not behave in line with their attitudes. The induced compliance paradigm is a technique used to promote attitude-change by inducing feelings of cognitive dissonance.

A randomised controlled trial (RCT) tested a dissonance inducing intervention based on the induced compliance paradigm. The RCT was delivered face-to-face and tested changes in drivers’ attitudes towards speeding.

The induced compliance procedure generated a change in drivers’ attitudes towards speeding. Specifically, the intervention group reported more desirable attitudes towards speeding (i.e., less positive attitudes) compared to the control group.

The results demonstrate that the cognitive dissonance intervention based on induced compliance can promote attitude-change.

The results therefore have practical implications for attitude-change with regards to road safety. Induced compliance interventions could be usefully delivered as part of road safety campaigns or training courses (e.g., Stephenson et al, 2010) to change drivers’ attitudes towards speeding.
LanguageEnglish
Number of pages1
Publication statusPublished - 30 Jun 2018
Event29th International Congress of Applied Psychology - Montreal, Canada
Duration: 26 Jun 201830 Jun 2018

Conference

Conference29th International Congress of Applied Psychology
CountryCanada
CityMontreal
Period26/06/1830/06/18

Fingerprint

Cognitive Dissonance
Compliance
Randomized Controlled Trials
Safety
Arousal
Emotions

Keywords

  • drivers' speed
  • safe driving
  • cognitive dissonance
  • speeding behaviour

Cite this

McCartan, R., & Elliott, M. (2018). Using a cognitive dissonance inducing intervention to change drivers' attitudes towards speeding. Abstract from 29th International Congress of Applied Psychology, Montreal, Canada.
McCartan, Rebecca ; Elliott, Mark. / Using a cognitive dissonance inducing intervention to change drivers' attitudes towards speeding. Abstract from 29th International Congress of Applied Psychology, Montreal, Canada.1 p.
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McCartan, R & Elliott, M 2018, 'Using a cognitive dissonance inducing intervention to change drivers' attitudes towards speeding' 29th International Congress of Applied Psychology, Montreal, Canada, 26/06/18 - 30/06/18, .

Using a cognitive dissonance inducing intervention to change drivers' attitudes towards speeding. / McCartan, Rebecca; Elliott, Mark.

2018. Abstract from 29th International Congress of Applied Psychology, Montreal, Canada.

Research output: Contribution to conferenceAbstract

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T1 - Using a cognitive dissonance inducing intervention to change drivers' attitudes towards speeding

AU - McCartan, Rebecca

AU - Elliott, Mark

PY - 2018/6/30

Y1 - 2018/6/30

N2 - Cognitive dissonance (Festinger, 1957) is an unpleasant state of arousal experienced when people hold conflicting attitudes or do not behave in line with their attitudes. The induced compliance paradigm is a technique used to promote attitude-change by inducing feelings of cognitive dissonance. A randomised controlled trial (RCT) tested a dissonance inducing intervention based on the induced compliance paradigm. The RCT was delivered face-to-face and tested changes in drivers’ attitudes towards speeding.The induced compliance procedure generated a change in drivers’ attitudes towards speeding. Specifically, the intervention group reported more desirable attitudes towards speeding (i.e., less positive attitudes) compared to the control group. The results demonstrate that the cognitive dissonance intervention based on induced compliance can promote attitude-change. The results therefore have practical implications for attitude-change with regards to road safety. Induced compliance interventions could be usefully delivered as part of road safety campaigns or training courses (e.g., Stephenson et al, 2010) to change drivers’ attitudes towards speeding.

AB - Cognitive dissonance (Festinger, 1957) is an unpleasant state of arousal experienced when people hold conflicting attitudes or do not behave in line with their attitudes. The induced compliance paradigm is a technique used to promote attitude-change by inducing feelings of cognitive dissonance. A randomised controlled trial (RCT) tested a dissonance inducing intervention based on the induced compliance paradigm. The RCT was delivered face-to-face and tested changes in drivers’ attitudes towards speeding.The induced compliance procedure generated a change in drivers’ attitudes towards speeding. Specifically, the intervention group reported more desirable attitudes towards speeding (i.e., less positive attitudes) compared to the control group. The results demonstrate that the cognitive dissonance intervention based on induced compliance can promote attitude-change. The results therefore have practical implications for attitude-change with regards to road safety. Induced compliance interventions could be usefully delivered as part of road safety campaigns or training courses (e.g., Stephenson et al, 2010) to change drivers’ attitudes towards speeding.

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KW - safe driving

KW - cognitive dissonance

KW - speeding behaviour

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McCartan R, Elliott M. Using a cognitive dissonance inducing intervention to change drivers' attitudes towards speeding. 2018. Abstract from 29th International Congress of Applied Psychology, Montreal, Canada.