Untangling Spaghetti: How Innovation Changed at Oticon (C)

Søren Stranne, Anja Maier, Paul Strebel

Research output: Book/ReportBook


The new innovation process has been accepted and begun to produce results, but is not yet entirely satisfactory. Learning objectives: Managing change in the approach to innovation. Designing an innovation process adapted to the evolution of technology and organizational size, especially the tension between bottom-up creativity and developing an integrated product portfolio that exploits changing market needs. Understanding the importance of aligning organization and culture to support change (application of the Galbraith Star Model).
Original languageEnglish
Number of pages5
Publication statusPublished - 2014


  • innovation
  • change management


Dive into the research topics of 'Untangling Spaghetti: How Innovation Changed at Oticon (C)'. Together they form a unique fingerprint.

Cite this