Unlocking wellness: the power of co-creation in transforming healthcare engagement for patient well-being in malaria treatment process

Kingsley Agyapong*, Faisal Iddris, Emmanuel Mensah Kparl, Philip Opoku Mensah

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Downloads (Pure)

Abstract

Patient well-being is a fundamental aspect of healthcare that encompasses physical, mental, and emotional health. Ensuring patient well-being not only improves individual outcomes but also enhances the overall healthcare provision process. This paper explores the dimensions of co-creation in healthcare provision that facilitate patient well-being. Through a comprehensive analysis, the study highlights the importance of a holistic approach in promoting and sustaining patient well-being in modern healthcare settings. The study involves a qualitative approach using an interview guide. Twenty interviews were conducted with patients of a Clinic based in Ghana in the malaria treatment process. Findings revealed that technological application, patient empowerment, service design, and healthcare providers’ relationships facilitate patient well-being in the healthcare provision.
Original languageEnglish
Pages (from-to)83-111
Number of pages29
JournalServices Marketing Quarterly
Volume46
Issue number1-2
Early online date3 Jan 2025
DOIs
Publication statusPublished - 3 Apr 2025

Keywords

  • co-creation
  • patient well-being
  • service dominant logic
  • empowerment theory
  • healthcare
  • Ghana

Fingerprint

Dive into the research topics of 'Unlocking wellness: the power of co-creation in transforming healthcare engagement for patient well-being in malaria treatment process'. Together they form a unique fingerprint.

Cite this