Understanding the experience of the bride and the groom: establishing leadership in the wedding industry

Kerstin Ingeborg Lemke, Fred Lemke

Research output: Contribution to conferencePoster

Abstract

Poster summarising research into leadership in the wedding industry.
Original languageEnglish
Publication statusPublished - 2010
Event18th International Colloquium in Relationship Marketing - Henley-on-Thames, United Kingdom
Duration: 27 Sep 201029 Sep 2010

Conference

Conference18th International Colloquium in Relationship Marketing
CountryUnited Kingdom
CityHenley-on-Thames
Period27/09/1029/09/10

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Keywords

  • relationship marketing
  • weddings
  • marketing

Cite this

Lemke, K. I., & Lemke, F. (2010). Understanding the experience of the bride and the groom: establishing leadership in the wedding industry. Poster session presented at 18th International Colloquium in Relationship Marketing, Henley-on-Thames, United Kingdom.