Understanding the experience of the bride and the groom: establishing leadership in the wedding industry

Kerstin Ingeborg Lemke, Fred Lemke

Research output: Contribution to conference › Poster › peer-review

Abstract

Poster summarising research into leadership in the wedding industry.

Original language	English
Publication status	Published - 2010
Event	18th International Colloquium in Relationship Marketing - Henley-on-Thames, United Kingdom Duration: 27 Sept 2010 → 29 Sept 2010

Conference	18th International Colloquium in Relationship Marketing
Country/Territory	United Kingdom
City	Henley-on-Thames
Period	27/09/10 → 29/09/10

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title = "Understanding the experience of the bride and the groom: establishing leadership in the wedding industry",

abstract = "Poster summarising research into leadership in the wedding industry.",

keywords = "relationship marketing, weddings, marketing",

author = "Lemke, {Kerstin Ingeborg} and Fred Lemke",

year = "2010",

language = "English",

note = "18th International Colloquium in Relationship Marketing ; Conference date: 27-09-2010 Through 29-09-2010",

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TY - CONF

T1 - Understanding the experience of the bride and the groom

T2 - 18th International Colloquium in Relationship Marketing

AU - Lemke, Kerstin Ingeborg

AU - Lemke, Fred

PY - 2010

Y1 - 2010

N2 - Poster summarising research into leadership in the wedding industry.

AB - Poster summarising research into leadership in the wedding industry.

KW - relationship marketing

KW - weddings

KW - marketing

UR - http://www.4fold.com/icrm/

M3 - Poster

Y2 - 27 September 2010 through 29 September 2010

ER -