Poster summarising research into leadership in the wedding industry.
|Publication status||Published - 2010|
|Event||18th International Colloquium in Relationship Marketing - Henley-on-Thames, United Kingdom|
Duration: 27 Sep 2010 → 29 Sep 2010
|Conference||18th International Colloquium in Relationship Marketing|
|Period||27/09/10 → 29/09/10|
- relationship marketing
Lemke, K. I., & Lemke, F. (2010). Understanding the experience of the bride and the groom: establishing leadership in the wedding industry. Poster session presented at 18th International Colloquium in Relationship Marketing, Henley-on-Thames, United Kingdom.