Understanding responses to phishing in Saudi Arabia via the Theory of Planned Behaviour

Ahmed Alyahya; George Weir

doi:10.1109/NCCC49330.2021.9428823

Understanding responses to phishing in Saudi Arabia via the Theory of Planned Behaviour

Ahmed Alyahya, George Weir

Research output: Chapter in Book/Report/Conference proceeding › Chapter

3 Citations (Scopus)

56 Downloads (Pure)

Abstract

Saudi Arabia has seen an enormous growth in Internet usage over the past few years. With increasing adoption of this technology has come a rise in cybercrime, often enabled through use of social engineering. Phishing is a prime example, aiming to deceive users into revealing personal data. The paper describes efforts to understand individuals' responses to phishing attacks through application of the Theory of Planned Behaviour (TPB). It reports a survey that considers three common social engineering persuading strategies, Authority, Social Proof and Scarcity. Results show correlations between these strategies and TPB. In particular, between attitude and intention to respond under the Authority strategy; subjective norms and intention to respond under the Social Proof strategy; and subjective norms and intention to respond under the Scarcity strategy.

Original language	English
Title of host publication	National Computing Colleges Conference (NCCC), 2021
Place of Publication	New York, N.Y.
Publisher	IEEE
Number of pages	6
ISBN (Electronic)	9781728167190
ISBN (Print)	9781728167206
DOIs	https://doi.org/10.1109/NCCC49330.2021.9428823
Publication status	Published - 14 May 2021
Event	National Computing Colleges Conference 2021 - Virtual, Taif, Saudi Arabia Duration: 27 Mar 2021 → 28 Mar 2021 Conference number: 4 https://events.vtools.ieee.org/m/257054

Publication series

Name	Proceedings - 2021 IEEE 4th National Computing Colleges Conference, NCCC 2021

Conference

Conference	National Computing Colleges Conference 2021
Abbreviated title	NCCC 2021
Country/Territory	Saudi Arabia
City	Taif
Period	27/03/21 → 28/03/21
Internet address	https://events.vtools.ieee.org/m/257054

Keywords

social engineering persuading strategies
phishing
Theory of Planned Behaviour

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1109/NCCC49330.2021.9428823

Alyahya-Weir-NCCC-2021-Understanding-responses-to-phishing-in-Saudi-Arabia-via-the-Theory-of-Planned-BehaviourAccepted author manuscript, 258 KB

Cite this

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abstract = "Saudi Arabia has seen an enormous growth in Internet usage over the past few years. With increasing adoption of this technology has come a rise in cybercrime, often enabled through use of social engineering. Phishing is a prime example, aiming to deceive users into revealing personal data. The paper describes efforts to understand individuals' responses to phishing attacks through application of the Theory of Planned Behaviour (TPB). It reports a survey that considers three common social engineering persuading strategies, Authority, Social Proof and Scarcity. Results show correlations between these strategies and TPB. In particular, between attitude and intention to respond under the Authority strategy; subjective norms and intention to respond under the Social Proof strategy; and subjective norms and intention to respond under the Scarcity strategy.",

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note = "{\textcopyright} 2021 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting /republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.; National Computing Colleges Conference 2021, NCCC 2021 ; Conference date: 27-03-2021 Through 28-03-2021",

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Alyahya, A & Weir, G 2021, Understanding responses to phishing in Saudi Arabia via the Theory of Planned Behaviour. in National Computing Colleges Conference (NCCC), 2021. Proceedings - 2021 IEEE 4th National Computing Colleges Conference, NCCC 2021, IEEE, New York, N.Y., National Computing Colleges Conference 2021, Taif, Saudi Arabia, 27/03/21. https://doi.org/10.1109/NCCC49330.2021.9428823

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T1 - Understanding responses to phishing in Saudi Arabia via the Theory of Planned Behaviour

AU - Alyahya, Ahmed

AU - Weir, George

N1 - Conference code: 4

PY - 2021/5/14

Y1 - 2021/5/14

N2 - Saudi Arabia has seen an enormous growth in Internet usage over the past few years. With increasing adoption of this technology has come a rise in cybercrime, often enabled through use of social engineering. Phishing is a prime example, aiming to deceive users into revealing personal data. The paper describes efforts to understand individuals' responses to phishing attacks through application of the Theory of Planned Behaviour (TPB). It reports a survey that considers three common social engineering persuading strategies, Authority, Social Proof and Scarcity. Results show correlations between these strategies and TPB. In particular, between attitude and intention to respond under the Authority strategy; subjective norms and intention to respond under the Social Proof strategy; and subjective norms and intention to respond under the Scarcity strategy.

AB - Saudi Arabia has seen an enormous growth in Internet usage over the past few years. With increasing adoption of this technology has come a rise in cybercrime, often enabled through use of social engineering. Phishing is a prime example, aiming to deceive users into revealing personal data. The paper describes efforts to understand individuals' responses to phishing attacks through application of the Theory of Planned Behaviour (TPB). It reports a survey that considers three common social engineering persuading strategies, Authority, Social Proof and Scarcity. Results show correlations between these strategies and TPB. In particular, between attitude and intention to respond under the Authority strategy; subjective norms and intention to respond under the Social Proof strategy; and subjective norms and intention to respond under the Scarcity strategy.

KW - social engineering persuading strategies

KW - phishing

KW - Theory of Planned Behaviour

U2 - 10.1109/NCCC49330.2021.9428823

DO - 10.1109/NCCC49330.2021.9428823

M3 - Chapter

SN - 9781728167206

T3 - Proceedings - 2021 IEEE 4th National Computing Colleges Conference, NCCC 2021

BT - National Computing Colleges Conference (NCCC), 2021

PB - IEEE

CY - New York, N.Y.

T2 - National Computing Colleges Conference 2021

Y2 - 27 March 2021 through 28 March 2021

ER -

Understanding responses to phishing in Saudi Arabia via the Theory of Planned Behaviour

Abstract

Publication series

Conference

Keywords

UN SDGs

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