Understanding public health communication design globally during the Covid-19 pandemic: the good, the bad and the ugly

Emmanuel Tsekleves, Mariana Fonseca Braga, Alejandro Moreno-Rangel, Linli Zhang, Mafe Salazar, Hannah Field, Hayley Alter

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

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The aim of the study reported in this paper is to develop an understanding of official public health communication design on Covid-19 globally. As a new disease, the rapid rise in the sheer volume of new scientific information about Covid-19 surpasses human processing capabilities, impacting the public and policy makers, creating an 'infodemic crisis'. Following a two-stage message/language framing and visual design analysis of crowdsourced officialCovid-19 Public Health material we present findings from 46 countries, across five continents, and more in-depth analysis of 32 material from 17 countries. This is the first of its kind paper offering an analysis of the global situation on Covid-19 public health communication design;and six draft recommendations on how to effectively plan communication and frame messages that are compelling and actionable to the local audiences considering their social, cultural and economic circumstances.
Original languageEnglish
Title of host publicationDesign Culture(s). Cumulus Conference Proceedings Roma 2021
EditorsLoredana Di Lucchio, Lorenzo Imbesi, Angela Giambattista, Viktor Malakuczi
Place of PublicationRome
Number of pages25
Publication statusPublished - 29 Sept 2021
EventDesign Culture(s) 2021 - Sapienza University of Rome, Rome, Italy
Duration: 8 Jun 202111 Jun 2021

Publication series

NameCumulus Conference Proceedings Series
ISSN (Electronic)2490-046X


ConferenceDesign Culture(s) 2021
Internet address


  • communication design
  • public health
  • Covid-19
  • visual design
  • design for health


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