Understanding pandemic influenza behaviour: an exploratory biopsychosocial study

Paul Flowers, Mark Davis, Davina Lohm, Emily Waller, Niamh Stephenson

Research output: Contribution to journalArticle

4 Citations (Scopus)
1 Downloads (Pure)


Pandemic influenza represents an ongoing public health threat. Understanding the associated behavioural domain is vital for future intervention development. Cross-sectional qualitative research employing purposive sampling employed a combination of one-to-one semi-structured interviews (n = 57) and focus groups (n = 59). Data were analysed using (1) inductive thematic analysis and (2) theoretical thematic analysis focusing upon resonance with psychosocial and sociocultural constructs. Two broad themes highlighted an important duality regarding the determinants of pandemic behaviour: (1) psychosocial determinants (e.g. agency, cognitions and identity) and (2) sociocultural determinants (e.g. social context and capacity). These findings suggest this duality should shape future intervention development.

Original languageEnglish
Pages (from-to)759-769
Number of pages11
JournalJournal of Health Psychology
Issue number5
Early online date23 Jun 2014
Publication statusPublished - 1 Jan 2016


  • health behaviour
  • health promotion
  • public health psychology
  • qualitative methods
  • risk
  • theories

Cite this