Undergraduate Marketing Education in the UK: Final Report

Research output: Book/ReportCommissioned report

Abstract

This report summarises and reflects upon the above named project supported by a small grant from the Academy of Marketing Teaching and Learning award scheme in 2012/2013.
Original languageEnglish
Commissioning bodyAcademy of Marketing
Number of pages9
Publication statusAccepted/In press - 2014

Keywords

  • marketing
  • undergraduate
  • education

Cite this