Undergraduate Marketing Education in the UK: Final Report

Michael Harker

Research output: Book/Report › Commissioned report

Abstract

This report summarises and reflects upon the above named project supported by a small grant from the Academy of Marketing Teaching and Learning award scheme in 2012/2013.
Original languageEnglish
Commissioning bodyAcademy of Marketing
Number of pages9
Publication statusAccepted/In press - 2014

Keywords

  • marketing
  • undergraduate
  • education

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    • Projects

    Undergraduate Marketing Education in the UK

    Harker, M. J.

    Academy of Marketing

    7/01/13 → 31/12/13

    Project: Research

    Research Output

    What is postgraduate marketing education for? observations from the UK

    Centeno, E., Harker, M. J., Ibrahim, E. E. B. & Wang, L. W., 2008, In : European Business Review. 20, 6, p. 547-566 20 p.

    Research output: Contribution to journal › Article

    • 5 Citations (Scopus)

    Mind the gap: the relevance of marketing education to marketing practice

    Stringfellow, L., Ennis, S., Brennan, R. & Harker, M. J., 2006, In : Marketing Intelligence and Planning. 24, 3, p. 245-256 11 p.

    Research output: Contribution to journal › Article

    • 27 Citations (Scopus)

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