Undergraduate Marketing Education in the UK: Final Report

Michael Harker

Undergraduate Marketing Education in the UK: Final Report

Marketing

Research output: Book/Report › Commissioned report

Abstract

This report summarises and reflects upon the above named project supported by a small grant from the Academy of Marketing Teaching and Learning award scheme in 2012/2013.

Original language	English
Commissioning body	Academy of Marketing
Number of pages	9
Publication status	Accepted/In press - 2014

Keywords

marketing
undergraduate
education

Cite this

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title = "Undergraduate Marketing Education in the UK: Final Report",

abstract = "This report summarises and reflects upon the above named project supported by a small grant from the Academy of Marketing Teaching and Learning award scheme in 2012/2013.",

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N2 - This report summarises and reflects upon the above named project supported by a small grant from the Academy of Marketing Teaching and Learning award scheme in 2012/2013.

AB - This report summarises and reflects upon the above named project supported by a small grant from the Academy of Marketing Teaching and Learning award scheme in 2012/2013.

KW - marketing

KW - undergraduate

KW - education

UR - http://www.academyofmarketing.org/

M3 - Commissioned report

BT - Undergraduate Marketing Education in the UK

ER -

Undergraduate Marketing Education in the UK: Final Report

Abstract

Keywords

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