Unconventional competition: drawing lessons from the military

Udechukwu Ojiako*, Johnnie Johnson, Maxwell Chipulu, Alasdair Marshall

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

5 Citations (Scopus)
3 Downloads (Pure)

Abstract

We explore aspects of unconventional competition between firms. In particular, we address two critical questions. The first is: what happens when firms decide to compete outside the rules and frameworks of conventional competition? In other words, how should firms react to competitors who employ unconventional means of competition that differ from recognised Western ethical and legal norms? Secondly, we examine whether current warfare models provide guidance to firms facing such unconventional competition. To address these two questions, we seek to draw lessons from decision‐making approaches adopted by the military. We come to the conclusion that businesses can learn a great deal from how the military deals with unconventional competition.
Original languageEnglish
Pages (from-to)327-342
Number of pages16
JournalPrometheus: Critical Studies in Innovation
Volume28
Issue number4
DOIs
Publication statusPublished - 1 Dec 2010

Keywords

  • competition
  • decision-making
  • military strategy

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